Marketing Specialist I at IDEMIA

, , United States -

Full Time

Start Date

Immediate

Expiry Date

27 May, 26

Salary

0.0

Posted On

26 Feb, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategy, Campaign Execution, Customer Segmentation, Content Creation, Digital Marketing, Social Media, Performance Tracking, KPI Optimization, Cross-functional Collaboration, Project Management, Communication, B2B Marketing, CRM, Email Campaigns, Go-to-market Initiatives

Industry

Software Development

Description

Overview IDEMIA Public Security, a division of IDEMIA Group, is the leading provider of secure and trusted biometric-based solutions, transforming public and private organizations across the globe. Our industry-enabled and client-specific solutions draw upon decades of expertise in biometrics to revolutionize the fields of public security, justice and public safety, travel and transport, identity, and access control. Built on privacy and trust, our market-leading iris, fingerprint and facial recognition solutions top independent benchmarking for accuracy, fairness and scalability. These exacting standards enable our clients to build safer, fairer societies where people can live, interact, and move about freely. With 4000+ employees around the world and 150+ partners worldwide, we offer more than just a job - we provide a dynamic environment where innovation thrives, opportunities abound, and your talents are valued. Be part of a global leader shaping the future of biometric based technology. Learn more here. Responsibilities Own end-to-end marketing strategy and execution for the business line Develop targeted campaigns aligned to sales and revenue goals Partner closely with sales, product, and leadership to support launches and growth initiatives Improve customer segmentation, messaging, and content relevance Track and optimize performance using clear KPIs (leads, pipeline, conversion, ROI) Qualifications Required Qualifications Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience) 2–4 years of experience in a marketing role supporting campaigns, programs, or go-to-market initiatives Hands-on experience executing marketing tactics such as email campaigns, content creation, events, digital marketing, or social media Strong written and verbal communication skills, with attention to detail and brand consistency Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment Experience collaborating with cross-functional teams, including sales, product, or operations Basic understanding of marketing performance metrics and reporting (e.g., leads, engagement, conversion) Proficiency with common marketing tools and platforms (CRM, email, CMS, or project management tools) Preferred Qualifications Experience supporting a specific product, service, or business line Familiarity with marketing automation and CRM platforms (e.g., Salesforce, Monday.com or similar) Experience coordinating with external vendors or agencies Exposure to demand generation, field marketing, or digital marketing campaigns Experience working in a B2B environment or growth-oriented organization Key Attributes for Success Highly organized with a strong execution mindset Willingness to learn and grow into increased responsibility Collaborative and responsive to sales and business partner needs Detail-oriented while able to see the bigger picture Proactive, adaptable, and comfortable working with shifting priorities Note to third-party recruiters: IDEMIA Public Security does not work with third-party recruiters absent a signed agreement and will treat any resumes submitted without a signed agreement as the property of IDEMIA Public Security. In the event that IDEMIA Public Security hires a candidate who was brought to our attention by a recruiter who does not have a signed agreement, IDEMIA Public Security will not pay any fees to the recruiter as a result of the hire.

Responsibilities

The specialist will own the end-to-end marketing strategy and execution for the business line, developing targeted campaigns aligned with sales and revenue goals. This includes partnering with sales and product teams to support growth initiatives and optimizing performance using clear KPIs.