Marketing Specialist, IGS & OEC at GE HealthCare

Beijing, Beijing, China -

Full Time

Start Date

Immediate

Expiry Date

07 Jun, 26

Salary

0.0

Posted On

09 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Market Strategy, Project Management, Brand Exposure, Event Planning, Content Creation, Data Analysis, KOL Management, Sales Support, ROI Evaluation, Market Insight, Competitive Analysis, Communication, Compliance, Medical Devices, Surgical Equipment

Industry

Hospitals and Health Care

Description

Job Description Summary GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world. Job Description 市场职责负责 IGS与 OEC产品线的区域市场策略落地，包括年度市场计划、重点项目推进及品牌曝光提升。策划并执行区域市场活动，如学术会议、科室会、路演、展会及数字化推广活动，确保活动与品牌定位一致并有效触达目标客户。负责区域市场内容建设，包括产品卖点提炼、宣传物料制作（PPT、手册、视频脚本、数字内容等），提升产品价值传递效率。深入分析区域市场趋势、客户需求与竞品动态，形成洞察报告，为产品策略、销售策略及市场投入提供依据。建立并维护区域 KOL 网络，推动专家合作、示范中心项目及重点医院市场活动的执行。与销售团队协作，提供市场工具包、竞争分析、案例内容等支持，提升销售转化效率。跟踪市场活动效果，进行数据分析、ROI 评估与复盘，持续优化市场资源配置。任职要求本科及以上学历，市场营销、生物医学工程、医学、护理等相关专业优先。 3 年以上医疗器械或医药行业市场相关经验；有影像设备、手术室设备或外科相关经验者优先。具备扎实的市场活动策划与执行能力，能够独立推进多项市场项目。具备良好的内容策划与制作能力，熟练使用办公软件，能将复杂技术信息转化为清晰的市场语言。具备较强的市场洞察力、数据分析能力与项目管理能力。具备优秀的沟通协调能力，能与销售、医学、KOL、医院多方高效协作。具备良好的合规意识，熟悉医疗器械行业相关法规要求。能适应一定频率的出差。 Inclusion and Diversity GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity. Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support. Additional Information Relocation Assistance Provided: No At GE HealthCare, we see possibilities through innovation. We’re partnering with our customers to fulfill healthcare’s greatest potential through groundbreaking medical technology, intelligent devices, and care solutions. Better tools enabling better patient care. Together, we are not only building a healthier future but living our purpose to create a world where healthcare has no limits.

Responsibilities

The specialist will be responsible for executing regional market strategies for IGS and OEC product lines, including annual planning and brand exposure enhancement. Key duties involve planning and executing regional marketing activities, developing market content, analyzing market trends, and managing KOL networks.