Marketing Specialist II at Curtis Media Group

Greenville, North Carolina, United States -

Full Time

Start Date

Immediate

Expiry Date

14 Apr, 26

Salary

0.0

Posted On

14 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Account Management, Project Management, Client Communication, Sales Drive, Collaboration, Performance Marketing, Strategic Thinking, Problem Solving, Organization, Follow-Through, Self-Motivation, Presentation Skills, Influencing Skills, Customer Acquisition, Digital Marketing, Radio Marketing

Industry

Broadcast Media Production and Distribution

Description

Marketing Specialist This is the ideal role for a marketing professional who is looking to join a growing digital and radio business. As our Marketing Specialist, you will be responsible for selling digital and radio campaigns across a wide range of digital products and radio stations in Greenville, NC. Marketing Specialist to work directly with VP of Sales, Digital Coordinator, Digital Team Leader, and Executive VP of radio stations. Essential Duties and Responsibilities: Account Management: Works directly with clients, prospects, and company account executives to support their needs and communicate client expectations. Going on in-field calls with prospective clients utilizing the sales process of creating digital and radio campaigns for prospective clients utilizing the Client Needs Analysis, Client Pitch Presentations to Closing of the Sale. Ability to achieve revenue goals and expectations without hesitation. Responsible for building and maintaining a billing book of business with guidance from VP of Sales. Work directly with our Digital Coordinator in processing requests for proposals, insertion orders, sample spec ads and reporting. (for digital only) Project Management: the ability to track timelines and due dates for deliverables, reviews, and approval for campaign launches. Continuity with graphics team: Ensure all ads are being worked on and deadlines are being achieved so all schedules can run on time. Maintain working knowledge of radio and digital products offered by the company through continuous training. Monitor Campaigns to ensure all campaigns are hitting the promised impressions goals and spots during their flights. Adjust priority levels as appropriate. Campaign Reports: At month end and/or the campaign ends, review performance reports for all digital and radio campaigns and present results to the client. Client communication: Work directly with clients to ensure campaign execution and performance meet their standards. Qualifications: Organization and follow-through are critical skills for this position. Logical, process-oriented person, who is effective and strategically contributes to campaigns. Strong work ethic, self-motivated and high achiever with a sales drive. Professional demeanor; comfortable presenting to and interacting directly with clients. Demonstrates the ability to successfully collaborate with various team environments with dynamic priorities and meeting deadlines. Quick-witted, understanding and offering solutions regarding various responsibilities. In-depth knowledge of performance marketing with special focus on radio and digital capabilities. Self-motivated and strategic thinker with a bias towards action while also being a strong team player. Ability to thrive under pressure and ability to work in a fast-paced environment; Comfort dealing with ambiguity. Strong partnership and influencing skills. Comfort working with Senior Management. Ability to uncover new opportunities to acquire customers efficiently and on a scale through well-developed relationships with core channel partners and media agencies. Bachelor's Degree in Communications/Marketing preferred and/or equivalent work experience. Minimum experience working in sales: 1-3 years preferred.

Responsibilities

The Marketing Specialist will manage client accounts, support sales processes, and ensure successful execution of digital and radio campaigns. They will also collaborate with various teams to track campaign performance and maintain client communication.