Marketing Specialist - Join a Global Leader in Innovation
Are you looking to make a real impact?
At Paslode, we’re not just a company; we’re a community of innovators. We’re seeking driven individuals who are passionate about their work and eager to contribute to our global success.
A Fortune 300 Company: With a legacy spanning over a century, Paslode is part of ITW who is a global industrial leader operating in diverse markets.
Innovative Brands: Our ITW portfolio includes renowned brands like Paslode, Pryda, and Ramset, trusted by industry professionals worldwide.
Entrepreneurial Culture: We empower our employees to think creatively, take ownership, and drive positive change.

ABOUT PASLODE:

At Paslode, we understand that using our tools isn’t just about getting the job done – it’s about the feeling. It’s the confidence that comes from holding a tool engineered to perfection, admired by the greatest builders worldwide. It’s being part of a collective community that doesn’t compromise on quality, where every detail matters, and the pursuit of excellence is paramount.
This isn’t just about products; it’s about a powerful connection, a shared belief in doing things the right way so our end-users can keep firing all day without feeling it the next morning.
We’re seeking a passionate Marketing Specialist to join our team. If you’re someone who excels at developing engaging digital content, building strong online communities, and translating exceptional product quality into powerful brand experiences, this is your opportunity.

WHAT YOU’LL DO:

As the Marketing Specialist you will:
Make a difference: Develop and implement marketing programs to support the brand’s value proposition, new product launches and trade marketing initiatives across Paslode and Stockade for New Zealand, in collaboration with the ANZ Sales & Marketing teams.
Lead the Digital Strategy: Develop and execute engaging digital strategies across our ANZ owned platforms (websites, Instagram, TikTok, YouTube), including the management of external agencies to support execution, to enhance engagement and the customer journey experience.
Collaborate: Assist the Trade Marketing Manager with the management and implementation of trade marketing activity for trade customers in New Zealand. Develop and deliver, in collaboration with agency partners, product, technical and sales teams with content and collateral to support brand and product collateral, technical communications, internal and external presentations for New Zealand market.
Continuous Improvement: Support the development and continued refinement the brand value proposition across digital programs to drive awareness, advocacy and purchase across end users and channel partners.