Description:
Job Title: Marketing Specialist
Reports to: Marketing Manager
Department: Marketing
Location: 808 Timberlake Road, Fairmont, MN 56031 * This position may offer a hybrid work schedule.
Position Summary: We’re looking for a multifaceted, go-getter Marketing Specialist who loves variety and thrives where no two days are the same. In this role, you’ll work closely with the Marketing Manager to strategize and execute campaigns, develop creative ideas, take initiative across projects and deliver results that make a visible impact. This well-rounded position is ideal for someone who is self-driven, enjoys working across multiple marketing channels and is ready to be a part of a small but driven team.

EDUCATION/EXPERIENCE:

• Bachelor’s degree in Marketing, Ag Communications, or a related field
• 3-5 years experience in a marketing role
• Proficient in Adobe design programs (InDesign, Photoshop, Illustrator, After Effects/Premiere Pro)
• Knowledge and experience in social media marketing and its platforms
• Ability to manage multiple projects and consistently meet deadlines in a fast-paced environment
• Familiarity with HubSpot CRM preferred, but not required
• Strong attention to detail and creative problem-solving abilities
• Background in agriculture preferred, but not required
  Certificates and Licenses: N/A
  Travel: Travel is not a regular part of this position.
  Supervisory Responsibilities: This job has no supervisory responsibilities.
  Work Environment and Physical Demands: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  The noise level in the work environment is usually moderate.
  The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, peripheral vision, depth perception and ability to adjust focus. While performing the duties of this job, the employee is frequently required to stand; sit and talk or hear. The employee is frequently required to walk; use hands to fingers, handle, or feel and reach with hands and arms. Communicate by talking, listening, and writing

• Collaborate with the Marketing Manager to plan, manage, and implement marketing campaigns across digital and traditional channels, ensuring alignment with product launches, sales goals, and brand strategy.
• Lead the development & design of marketing content, including promotional copy, social media posts, e-blasts, videos, and sales materials
• Oversee digital presence, including website and campaign landing pages, to improve UX, SEO, and lead generation effectiveness.
• Assist in building marketing workflows within our CRM to improve engagement, customer segmentation, and lead conversion
• Support the development and upkeep of brand guidelines to ensure consistent visual identity across the organization
• Collaborate with the marketing team to brainstorm and design creative concepts for campaigns, products/solutions, booth exhibits, and more
• Conduct market research to identify industry trends, customer insights, and competitor activity to inform marketing strategies
• Own the creation and distribution of monthly marketing reports, including campaign performance and key marketing KPIs for internal Kahler teams. Recommend improvements based on data.
• Work cross-functionally with internal teams to create and manage sales aid materials and go-to-market plans.
• Assist Marketing Manager with strategic planning for events and tradeshows, including booth messaging, materials, pre/post-event marketing, and ROI evaluation.
• Assist in the development and management of the annual marketing budget, ensuring alignment with company growth goals and brand strategy.
• Provide support and guidance to the Marketing Coordinator in executing marketing tasks and ensuring alignment with broader campaign goals.
• Support other marketing-related tasks as needed
• This Job description is not comprehensive, and all employees must be flexible, and willing to perform other duties as assigned by their supervisor
  Requirements:

Competencies: To perform the job successfully, an individual must demonstrate the following:

• DEPENDABILITY AND RELIABILITY: Performs all duties and assignments whether or not supervision is present.
• COMMUNICATION SKILLS: Expresses ideas, information, and instruction in a positive and effective manner.
• TEAMWORK and COOPERATION: Works cooperatively with coworkers and supervisor. Acts as an effective team member with other employees through cooperation.
• JUDGMENT: Makes reasonable and appropriate decisions.
• ADAPTABILITY: Readily and effectively adjusts to changing ideas and activities.
• ROLE MODELING: Acts as a good role model for other employees.
• CREATIVITY: Shows imagination and innovation in solving problems.
• ATTENDANCE: Reliably reports for work as scheduled, works OT when requested.
• SAFETY: Follows all safety rules and works in a safe manner.
• PRODUCTIVITY: Produces an acceptable amount of work, of sufficient quality in an appropriate amount of time.

Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.