Marketing Specialist LATAM at Verifone

Bogotá, Bogota D.C., Colombia -

Full Time

Start Date

Immediate

Expiry Date

31 Dec, 25

Salary

0.0

Posted On

02 Oct, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Demand Generation, Event Coordination, Content Management, Lead Nurturing, Performance Tracking, Social Media, Email Marketing, Paid Media, Organizational Skills, Multitasking, Attention to Detail, Spanish, English, Portuguese

Industry

Financial Services

Description

Why Verifone For more than 30 years Verifone has established a remarkable record of leadership in the electronic payment technology industry. Verifone has one of the leading electronic payment solutions brands and is one of the largest providers of electronic payment systems worldwide. Verifone has a diverse, dynamic and fast paced work environment in which employees are focused on results and have opportunities to excel. We take pride in the fact that we work with leading retailers, merchants, banks, and third party partners to invent and deliver innovative payments solution around the world. We strive for excellence in our products and services, and are obsessed with customer happiness. Across the globe, Verifone employees are leading the payments industry through experience, innovation, and an ambitious spirit. Whether it’s developing the next platform of secure payment systems or searching for new ways to bring electronic payments to new markets, the team at Verifone is dedicated to the success of our customers, partners and investors. It is this passion for innovation that drives each one of our employees for personal and professional success. About the role We are seeking a dynamic and proactive Marketing Specialist to drive Verifone’s growth across Latin America. This role is instrumental in executing digital marketing initiatives, coordinating impactful events, and managing day-to-day marketing operations. The ideal candidate is hands-on, highly organized, and results-driven, with a strong ability to execute across multiple projects. Success in this role requires a blend of creative thinking, digital expertise, and operational discipline to ensure all marketing activities are delivered seamlessly and effectively. Responsibilities Digital Marketing & Demand Generation (70%) Design, execute, and optimize digital campaigns across social media, email marketing, and paid media (Pardot, LinkedIn, Google Ads). Plan and manage content calendars for social media and digital channels. Create and monitor marketing funnels: landing pages, automation, lead nurturing, and conversion reports. Track key metrics (leads, MQLs, revenue/pipeline influenced) and deliver performance reports with actionable insights. Coordinate with external agencies and design teams for the creation of local/regional materials and campaigns. Field Marketing & Events (20%) Support the coordination, planning, and execution of events: trade shows, roadshows, workshops, and client meetings. Manage logistics, communications, promotional materials, and follow-up on generated leads. Work closely with the sales team to support activations and sales kits. Ensure ROI from field marketing initiatives and create memorable experiences for clients and prospects. Marketing Operations & Administration (10%) Coordinate with local vendors and agencies, managing contracts, deliverables, and execution timelines. Support invoicing, budget administration, and payment tracking related to marketing activities. Qualifications 3+ years of experience in digital marketing and/or field marketing, ideally in B2B or technology environments. Proficiency in digital marketing and automation tools (Pardot, HubSpot, Mailchimp, or similar). Experience with paid campaigns (Google Ads, LinkedIn Campaign Manager). Experience coordinating in-person and/or hybrid events. Excellent organizational skills, multitasking, and attention to detail. Languages: Native Spanish, advanced English (B2-C1), Portuguese is a plus. Availability for occasional travel across the LATAM region. Our commitment Verifone is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Verifone is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Responsibilities

The Marketing Specialist will drive Verifone’s growth across Latin America by executing digital marketing initiatives and coordinating impactful events. This role requires a hands-on approach to manage day-to-day marketing operations effectively.