Paul Claessen Consulting is hiring for a Marketing Specialist to join our rapidly growing business and to help grow our Ignite business growth program.

The opportunity

Ignite is the program WA business owners join when they want serious growth, and it's growing fast itself – 60 active clients across professional services, trades, industrial, real estate, healthcare and aviation. Your job is to keep that growth fed. You build a predictable flow of qualified enquiry, so the sales team always has enough of the right conversations to fill Ignite programs and events.

The company

Paul Claessen Consulting is run by Paul Claessen, who has spent 25 years building 6, 7 and 8-figure businesses and now coaches business owners on how to do the same. You’ll join a small and incredibly dedicated team, who all work hard in support of our wonderful clients.

The role

Our demand generation plan will be yours to run. Paid campaigns end to end - budget, targeting, creative briefs, testing - with cost per qualified lead held inside agreed limits. SEO and GEO for paulclaessen.com.au.

In addition to PPC, SEO and GEO, you'll build the rest of the engine. Landing pages and lead magnets, so the traffic we pay for converts. A referral program, backed by a partner network of accountants, bookkeepers, brokers and lawyers. And one dashboard covering traffic, leads, cost per lead, meetings booked and revenue, presented at the weekly team meeting.

What success looks like

An agreed monthly number of qualified leads delivered and held, with cost per lead at or below target by month twelve.

• Marketing dashboard built and delivered accurately and on time every month.
• Monthly content published, with baselines set for rankings, AI citations and cost per lead in the first six months.
• Improving organic traffic and landing page conversion improving.
• Referral program designed and running, with every referral tracked to source.

Who we are looking for

You've spent one to three years in marketing, or you have a qualification backed by real hands-on work. An internship, an agency stint, a small business, a side project you took seriously - they all count. You've run at least one paid campaign, even on a small budget, and you can talk through what you did, what happened and what you'd change. You know your way around SEO. You write clearly. And you're confident with numbers, spreadsheets and Google Analytics.

• The pace here is quick and the work is varied, with several projects running at once, so it suits someone who wants that rather than tolerates it. At the same time the detail has to be right, quickly and accurately. Most of the work runs through others - the sales team, the coaching team, clients, partners and suppliers - and the referral work needs someone who picks up the phone. You want clear goals, and you hit them consistently.