About the job

Job Summary:

The Marketing Specialist plays a key role in executing marketing strategies to drive attendance, engagement, and revenue for a multi-venue sports facility. Working closely with the Marketing Manager, the role involves campaign management, content creation, digital marketing, sponsorship activation, and event promotion to enhance brand visibility and fan experience.

Job Responsibilities

General Marketing Tasks:

• Work closely with the Marketing Manager to plan and execute integrated marketing campaigns
• Provide support in managing specific parts of the brand identity, ensuring consistent use across platforms
• Stay updated with the latest in marketing trends and technologies, sharing insights
• Support in the development of engaging content for various marketing channels, including social media, websites, emailers and press releases
• Assist in managing social media and content capture agencies throughout day-to-day activities and during events
• Assist in managing other agencies, including PR, Digital and Creative as and where required
• Support with Finance requirements for the department, including Quotations, Purchase Orders and Contracts
• Support with the delivery of content and management of partners and media partners

Venue-Specific Marketing Tasks:

• Assist in organizing and attending events in Zayed Sports City, and overseeing on-site promotional activities during events
• Coordinate and work with wider venue teams to ensure all programs are effectively promoted and achieve target sales / objectives
• Work with Zayed Sports City Facility Managers and provide marketing support for all venue tenants
• Develop initiatives to enhance the customer experience and engagement at Zayed Sports City

Requirements & Qualifications

• Bachelor’s degree in business, marketing, or a related field
• 3 to 5 years of experiences in marketing roles, with a focus on events and entertainment companies / clients. Work experience in a venue is a plus.
• Basic understanding of current marketing tools and strategies
• Proficiency in Microsoft Office and familiarity with marketing software
• Good communication and teamwork skills
• Flexibility and adaptability in a dynamic, high-energy work environment
• Adaptable and eager to learn
• Creativity in developing campaigns and engaging content
• Strong attention to detail and ability to think strategically
• Proactive and self-motivated with a passion for sports and entertainment
• Ability to work effectively with internal teams, external agencies, event partners and stakeholders.