Marketing Specialist

at  LMInstruments Oy

ABOUT US

LM-Dental, part of the Planmeca Group, is a leading manufacturer of dental hand instruments, orthodontic appliances, and tracking solutions within the global dental field. We are dedicated to improving dental care through high-quality products and technologies. As a family-owned company with a strong reputation for growth and innovation, we operate in the secure and stable dental industry. As a member of our team, you will contribute to our mission of improving dental health worldwide.

THE ROLE

In this marketing role, you will create and implement marketing strategies that appeal to dental professionals worldwide, aiming to boost sales and engagement. The role focuses on digital channels and developing the customer journey. As a team member, you will help build brand awareness, effectively communicate our value propositions, and drive sales growth through marketing activities. You will work closely with product management, marketing colleagues, external agencies, key opinion leaders, sales, and the global reseller and distribution network.
Your workplace will be located in our office in Parainen, Finland, with options to work part time remotely.

KEY RESPONSIBILITIES

• Develop and digitalize our marketing operations by leveraging the latest marketing technologies.
• Enhance the company’s digital visibility by implementing new digital marketing strategies, using marketing automation tools, and effectively utilizing AI.
• Plan and execute traditional marketing materials, such as brochures, videos, and event promotions.Plan, analyze and report on marketing activities and their effect to ensure continuous improvement.