Marketing Specialist at Maison Birks

Montreal, Quebec, Canada -

Full Time

Start Date

Immediate

Expiry Date

08 Jul, 26

Salary

0.0

Posted On

09 Apr, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing, Event planning, Retail marketing, Project management, Communication, Presentation skills, MS Office, Problem solving, Visual merchandising, CRM, Social media management, Budget management, Asana, Bilingualism, Strategic planning

Industry

Retail Luxury Goods and Jewelry

Description

Established since 1879, Birks is a luxury jewelry store whose reputation is built on quality, exclusivity, unique design and excellence in service. We pride ourselves in offering meaningful experiences and in building intimate relationships with each one of our clients. Reporting to the Director, Integrated Marketing & Events, the Retail Marketing Specialist acts as a key link between corporate marketing and retail execution across Birks Group’s store network. The role is responsible for planning, coordinating, and delivering retail and e‑commerce marketing programs, in‑store activations, and promotional campaigns that enhance the client experience and support business goals. Serving as the main point of contact for retail marketing, the position ensures consistent brand representation, effective communication, and seamless execution, while also supporting visual merchandising, CRM initiatives, supplier coordination, budget management, and project tracking to drive efficient, results‑focused marketing execution. Key Responsibilities * Serve as the primary marketing point of contact for all retail stores, responding to and coordinating marketing-related requests * Plan, manage, and distribute retail marketing and activation calendars to support cross‑functional alignment * Coordinate and execute retail and e‑commerce promotions in collaboration with internal teams and partners * Lead the planning and execution of retail events and activations, including store openings, corporate events, and brand partnerships * Develop and roll out seasonal in‑store animations and evergreen retail signage in alignment with brand standards * Support visual merchandising initiatives by creating and sharing guidelines and tools as needed * Collaborate with internal teams and brand partners to develop monthly boutique social media and newsletter content calendars * Build and maintain relationships with mall marketing teams to execute local partnerships and traffic‑driving initiatives * Oversee mall marketing communications and ensure alignment with brand and strategic objectives * Source, manage, and distribute retail marketing tools, promotional materials, and CRM gifts * Support and optimize CRM‑related initiatives to enhance client engagement and retention * Manage project execution using Asana, ensuring timely delivery across departments * Track event performance, conduct post‑event evaluations, and provide insights and recommendations * Oversee supplier invoices, accruals, and budgets in collaboration with the Marketing Administrator * Support the Director, Integrated Marketing & Events with additional marketing initiatives and ad‑hoc requests ** Knowledge and Skills Required ** EDUCATION Bachelor Degree in Marketing or equivalent; EXPERIENCE * 3-5 years experience in Marketing * Experience in event planning and execution * Experience in traditional and digital advertising management preferred * Experience in retail is an asset SKILLS * Ability to work under pressure in a fast paced and dynamic environment while communicating with other team members and departments. * Highly organized and able to plan tasks according to their priority. * Excellent communication (writing and verbal) and presentation skills * Excellent knowledge of MS Office. * Problem solving skills and ability to tackle obstacles head-on with agility and finesse. Understanding of the fashion and/or luxury retail environment is a plus. * Bilingual: French and English (spoken/written). *Please note that due to the nature of the responsibilities of the position, a proficient level of English is required, in particular to communicate regularly with employees outside of Quebec.* In return for your commitment to excellence, we offer… * Various paid time off programs * Tele-medicine * Employee Assistance Program * Birks University: Accessibility to various trainings * Employee Discount Program

Responsibilities

The Retail Marketing Specialist acts as the primary link between corporate marketing and retail stores to plan and execute promotional campaigns and in-store activations. They are responsible for managing marketing calendars, supporting visual merchandising, and overseeing project delivery to drive client engagement and business goals.