Metsä Group is a successful forestry industry group with roots in the Finnish forests – our parent company is a cooperative with around 90,000 Finnish forest owners as members.Forest TissueMetsä Group's Tissue and Greaseproof Papers division produces hygiene products for households and businesses, as well as greaseproof papers for food preparation and packaging. Our high-quality, locally produced brands – Lambi, Serla, Mola, Tento, Katrin, and SAGA – contribute to a cleaner everyday life. 

At Metsä, people from diverse backgrounds and at different stages of life are equally welcome. Metsä offers space and opportunities for a wide range of talents, regardless of age, gender, ethnicity, sexual orientation, disability, or other characteristics – Metsä is for everyone. For more information:metsagroup.com/metsaforall.

Marketing Specialist (m/w/d) B2B & Product Marketing

Location: Raubach or Kreuzau

Company: Metsä Tissue GmbH

Employment type: Full-time, permanent

Working time model: Flextime

Reports to: Marketing Manager, Professional

Process: Anonymous selection process for maximum equal opportunities

Professional, customer-oriented and digital: Become part of our marketing team at Metsä Tissue.

In this multifaceted role, you will implement key marketing strategies for our Katrin brand and ensure that campaigns, product information, and content are effectively activated across digital channels, customer platforms, and at trade fairs and events. This will help strengthen our brand's reach and visibility and increase conversions.

In addition to your responsibilities in regional B2B marketing, you will act as a key liaison to the global offering. You will coordinate pan-European product changes and ensure that product messaging, content, and assets are consistent, up-to-date, and available for the markets. At the same time, you will contribute to the continuous optimization of our product communication and its successful positioning within the competitive landscape.

Why this role is special: Your tasks

As a Marketing Specialist, you will combine the operational implementation of B2B marketing measures with international responsibility in product marketing. You will work closely with markets and customers in Western Europe as well as on key pan-European product topics. This will ensure that campaigns are effectively activated, product changes are implemented systematically, and product information is provided consistently, up-to-date, and of high quality.

Marketing activities & campaigns

• You implement marketing activities based on the annual marketing plan and regional, customer-specific plans.
• You plan, coordinate and implement marketing campaigns, content initiatives and customer activation projects.
• You are responsible for activation via digital channels such as website, customer platforms, SEO, social media and paid media.
• You coordinate the creation, regional adaptation, translation and delivery of marketing materials.
• You work closely with sales and customers to successfully activate content and make its impact measurable.
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Product Marketing & Product Information

• You support pan-European product changes and product updates and coordinate the provision of relevant product information and marketing assets.
• Together with international teams, you ensure that product data, product benefits, safety data sheets and other content are up-to-date, consistent and market-ready.
• You will coordinate translations and the local implementation of centrally developed product content and contribute to the continuous development of our product communication, certificates and verifications.
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Collaboration & Brand Activation

• You will work across functions with Marketing, Sales, Communications, Product Development, Supply Chain and other departments.
• You coordinate external partners such as PR, digital, marketing and media agencies.
• You manage digital activation measures along the entire customer journey and ensure effective communication across all relevant touchpoints.
• You organize and support trade fairs, customer events and other activation measures.
• You will be responsible for continuously expanding the visibility and presence of the Katrin brand in our markets.

Your profile – marketing expertise meets implementation power

You work in a structured manner, think commercially, and advance digital marketing topics together with internal and external partners.

• Qualification: You have successfully completed a bachelor's degree in marketing, business administration or a comparable relevant field.
• Experience: You have at least three years of relevant professional experience in marketing. Experience in B2B marketing is an advantage, sales experience is a plus.
• Digital know-how: You have experience in digital marketing and are familiar with customer journeys, MarTech activation, performance marketing and cross-channel content activation.
• Product marketing: You have a good understanding of product communication and the structured maintenance and provision of product information.
• Working style: You can reliably coordinate different projects, stakeholders, content, and deadlines. You work in an organized, analytical, independent, and results-oriented manner and possess a good understanding of business principles.
• Communication: You impress with your strong communication skills, team spirit, and good presentation and negotiation skills.
• Languages ​​& Mobility: You have excellent German skills and fluent English skills, both written and spoken. Additional language skills, preferably in French, are a plus. You have a driver's license and are willing to travel occasionally for work.
• Personality: You are proactive, reliable, honest, flexible and resilient, and enjoy working in a dynamic international environment.
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