About the role:

We're looking for a Marketing Specialist to own demand generation and lifecycle marketing for our partner channels. You'll build and run always-on and campaign-based marketing activity in HubSpot, working closely with our Partnerships, Broker/Dealer Channel, and Sales teams to grow qualified pipeline and deepen engagement with existing partners.

This is a hands-on execution role for someone who can build campaigns end-to-end in HubSpot: segmentation, automation, email, landing pages, reporting, and attribution, and who's comfortable operating in a fast-moving, resource-lean environment.

What You'll Do:

• Own and operate HubSpot as the core B2B marketing platform: workflows, sequences, lead scoring, list segmentation, and CRM hygiene
• Design and execute lifecycle nurture programs for broker, dealer, and partner audiences, from acquisition through activation and reactivation
• Build campaign assets (email, landing pages, forms) and manage multi-touch campaign calendars aligned to partner and sales priorities
• Partner with Sales and Partnerships leads to define target segments, messaging, and MQL/SQL definitions, and track handoff quality
• Report on funnel performance and campaign ROI, using HubSpot analytics and dashboards to inform ongoing optimisation
• Manage marketing automation for partner onboarding, product updates, and channel communications
• Work with Content and Design to develop B2B-specific collateral (one-pagers, case studies, partner decks, EDMs)
• Support broker and dealer channel growth initiatives, including tiering, incentive comms, and event/webinar promotion
• Maintain data integrity and integration health between HubSpot and other systems (CRM, BI tools)
• Identify and test new B2B channels and tactics to diversify pipeline beyond existing partner relationships

What You'll Bring:

• 3+ years in B2B marketing, ideally in financial services, fintech, or a regulated industry
• Proven hands-on experience running B2B marketing programs in HubSpot (certifications a plus), including workflow automation, lead scoring, and reporting
• Strong grasp of B2B funnel mechanics: MQL/SQL definitions, lead nurture, sales handoff, and pipeline attribution
• Experience marketing to channel partners, brokers, dealers, or intermediaries (highly regarded)
• Comfortable working cross-functionally with Sales, Partnerships, and Product stakeholders
• Data-literate: confident building and reading dashboards, drawing insight from campaign and funnel data
• Excellent written communication; able to write and brief campaign copy independently
• A bias to execution: this role builds campaigns, it doesn't just brief them
• Driven, ambitious, and a self-starter who problem-solves to get outcomes, not just tasks done
• AI-curious, actively using tools like Claude or other AI skills to automate workflows and improve the quality and speed of your output
• Experience in a lean, fast-paced team where autonomy and ownership are expected
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