Marketing Specialist

at  Moxies

PLEASE APPLY ON ISARTA.COM

https://isarta.com/jobs/?utm_source=IND&job=107839
We’re on a mission to create unforgettable dining experiences, with hospitality at the core of who we are. With over 60 locations in Canada and the US, we’re passionate about growth, innovation, and our dedication to making MOXIES famous. How famous? Well, let’s just say we’ve been known to partner with exciting celebs like Kendall Jenner for her 818 Tequila launch and Mark Wahlberg for his Flecha Azul launch.

QUALIFICATIONS

• 3-5 years of relevant marketing, brand, or communications experience.
• You are highly collaborative, fostering relationships with internal cross-functional teams and external partners.
• You work well in dynamic working environments where every day is different, and have a positive mindset as you tackle new tasks
• You are incredibly organized with strong project management skills to keep projects moving along seamlessly
• You are a self-starter who takes initiative in their projects and problem-solves to find more efficient ways of working
• You are a strong communicator; articulate and confident to coordinate and contribute to cross-functional meetings.
• You are a brand steward who will lean the Moxies brand inside and out and will ensure all of our consumer touchpoints ladder back to what we stand for.
• You are value driven at your core, operating with integrity, honesty, and trust.

THE TEAM & ROLE

Our Marketing team is the pulse of our brand. We love solving challenges, sharing unforgettable stories, creating the vibe beyond our 4 walls and of course enjoying delicious food and refreshing drinks. We need a leader to manage national brand initiatives, including menu features, brand campaigns and liquor partnerships.
Reporting to the Sr. Marketing Manager for Canada, this role will be responsible for the management and execution of our innovative integrated marketing campaigns and partnerships. If you’re a hyper organized project owner, natural born storyteller, demonstrate a strong desire to grow your marketing chops, and are comfortable with a fast-paced working environment, then we’re looking for you to join the Moxies Marketing team. We’re looking for a marketer who thrives on growth to bring a fresh perspective to our Moxies team.

RESPONSIBILITIES

• Support the National Marketing Campaign Calendar across the Canadian market.
• Working closely with Sr. Manager to develop marketing briefs, media buy briefs, channel plans, workback schedules, copy and creative input across master brand and seasonal campaigns.
• Collaborate with key stakeholders internally (brand leaders, GM’s, Director of Operations, Culinary, Franchisees) to ensure adequate planning, execution and monitoring of marketing activities.
• Work in partnership with external agencies and key alcohol partners to execute campaigns and projects.
• Lead the project management and execution of integrated marketing campaigns with cross-functional marketing teams (i.e. Email, Social, Website, Digital, Menus) and agencies to bring brief from concept to final execution.
• Execute initiatives to reach the Moxies target audience through appropriate channels (social, digital, email, in store, etc.)
• Pitch new ideas to ensure relevance and top-of-mind awareness of the Brand to both current and new consumers.
• Create succinct post reports, including marketing data (campaign results, conversion rates, etc.) to optimize future campaigns and strategies.
• Support coordination and management of the fiscal budget for all national initiatives, including monthly reconciliation and invoice processing to ensure we stay within budget.