The National Federation of the Blind is a membership organization of blind people from each of the fifty states, the District of Columbia, and Puerto Rico. As America’s civil rights organization of the blind, the Federation is a coordinated network of skilled advocates, resources, and programs that raise expectations of the blind in society and create opportunities for blind people to live the lives they want.
The staff of the Federation are central to the organized blind movement by providing support, professional expertise, and daily contributions to the success of the organization. Working under the direction of the Federation’s elected President, the staff advise the organization’s leadership and contribute to the vibrant, energetic, and collaborative culture of the organization that raises expectations throughout society.
The National Federation of the Blind is searching for a qualified marketing coordinator to contribute to existing marketing programs and campaigns—specifically for NFB-NEWSLINE®, our free audio and Braille service. We are excited to add an enthusiastic individual with a strong desire to learn and expand their marketing expertise to the team—someone who has excellent written communication, allowing them to contribute to the campaign process by writing and developing emails, social media posts, and other promotional materials.
Prior experience with a wide range of marketing functions, including communications, advertising, branding, and digital marketing, is ideal. This individual must be able to work with a wide range of stakeholders.

Responsibilities

• Coordinate the organization’s marketing strategy and campaigns for NFB-NEWSLINE and priority programs with the Director of Communications and Marketing, including messaging goals and strategies, setting criteria for success, determining which tools should be employed, and providing analysis on effectiveness. Specific responsibilities include:
• Review and ensure marketing messaging reflects and communicates NFB brand.
• Develop and maintain promotional materials based on marketing strategy.
• Assist with the distribution of NFB-NEWSLINE promotional materials.
• Prepare communications to the media such as press releases.
• Track subscriber stories.
• Act as a liaison for NFB affiliates, chapters, and divisions across the country as well as build relationships with other stakeholders and sponsors. Specific responsibilities include:
• Assist with training coordinators and sponsors on the use of promotional items and basic logistics.
• Support leaders of the organization and program by providing marketing toolkits.
• Build partnerships with sponsors and other stakeholders in the blindness community as it relates to marketing and outreach of NFB-NEWSLINE.
• Provide consultation as needed to ensure accounts are on-brand, well-managed, and secure.
• Ensure certain broader communications initiatives stay on track, including creating project lists, managing timelines, and following up with stakeholders.
• Support marketing and administrative efforts under Office of the President Communications and Marketing Team. Specific responsibilities may include:
• Implement the strategic priorities of the organization.
• Coordinate general information and referral inquiries and assist with tracking contacts in our relationship management system.
• Improve quality of service by recommending improved processes.
• Coordinate communications-related projects and perform other duties as assigned.

Qualifications

• Knowledge, or ability to acquire knowledge through independent research, on stakeholders in the print-disabled community as it relates to marketing and outreach of NFB-NEWSLINE.
• Familiarity of marketing strategies and tools.
• Copywriting skills—ability to convey on-brand messaging clearly and concisely in various formats.
• Understanding of SEO principles and implementation.
• Understanding of accessibility principles preferred, especially for nonvisual access.

Education and Experience

• Bachelor’s degree in a related field.
• Experience with a wide range of marketing functions including communications, advertising, branding, digital marketing, and social media.
• Understanding of the National Federation of the Blind preferred.

Compensation and Benefits
The pay range for this salary position is 43.5K to 46K dollars. Please go to our benefits brochure to learn about the employee benefits offered by the National Federation of the Blind.
How to Apply
We seek individuals who wish to identify with a cause and to assist in advocacy for a group long denied equal opportunity to succeed or fail based on ability, and not be denied opportunity based on society’s stereotypes.
This job is open until filled. Applicants should send, preferably via email, a résumé and cover letter indicating salary requirements to: Human Resources, National Federation of the Blind, 200 East Wells Street at Jernigan Place, Baltimore, MD 21230; telephone 410-659-9314, extension 2413; fax 410-685-5653; email careers@nfb.org.
The National Federation of the Blind is an equal opportunity employer. Accordingly, all terms and conditions of employment will be carried out without regard to race, creed, color, religion, gender, sexual orientation, nationality, marital status, age, or disability. For more detailed information about our commitment to equal opportunity in employment, please email a request to careers@nfb.org

• Coordinate the organization’s marketing strategy and campaigns for NFB-NEWSLINE and priority programs with the Director of Communications and Marketing, including messaging goals and strategies, setting criteria for success, determining which tools should be employed, and providing analysis on effectiveness. Specific responsibilities include:
• Review and ensure marketing messaging reflects and communicates NFB brand.
• Develop and maintain promotional materials based on marketing strategy.
• Assist with the distribution of NFB-NEWSLINE promotional materials.
• Prepare communications to the media such as press releases.
• Track subscriber stories.
• Act as a liaison for NFB affiliates, chapters, and divisions across the country as well as build relationships with other stakeholders and sponsors. Specific responsibilities include:
• Assist with training coordinators and sponsors on the use of promotional items and basic logistics.
• Support leaders of the organization and program by providing marketing toolkits.
• Build partnerships with sponsors and other stakeholders in the blindness community as it relates to marketing and outreach of NFB-NEWSLINE.
• Provide consultation as needed to ensure accounts are on-brand, well-managed, and secure.
• Ensure certain broader communications initiatives stay on track, including creating project lists, managing timelines, and following up with stakeholders.
• Support marketing and administrative efforts under Office of the President Communications and Marketing Team. Specific responsibilities may include:
• Implement the strategic priorities of the organization.
• Coordinate general information and referral inquiries and assist with tracking contacts in our relationship management system.
• Improve quality of service by recommending improved processes.
• Coordinate communications-related projects and perform other duties as assigned