About Us

Oz Education Early Learning Centres is a family-owned and operated early childhood education provider with 13 centres across NSW and Victoria. We are passionate about creating safe, caring, and engaging environments where children can learn, grow, and thrive. We also believe in building strong relationships with families, our educators, and the communities we serve.

About the Role

We are looking for an experienced and creative Senior Marketing Specialist to join our Head Office team on a full-time basis.

In this role, you'll help grow our brand, increase enrolments, and support our centres through effective marketing campaigns. You'll work closely with our Centre Directors and Leadership Team to create engaging content, manage digital marketing, and ensure our brand is consistently represented across all platforms.

What You'll Be Doing

• Develop and deliver marketing strategies to increase brand awareness and enrolments.
• Plan and manage digital marketing campaigns, including SEO/GEO, Google Ads, META ads, CRM, email marketing, and social media.
• Create engaging content, including graphics, videos, and promotional materials.
• Update and maintain our website, Google Analytics, Search Console and Tag Manager.
• Work closely with Centre Directors to support local marketing initiatives.
• Monitor campaign performance and provide regular reports and recommendations.
• Manage marketing budgets and maximise campaign results.
• Track lead generation and digital performance to improve enquiry and enrolment conversions.

About You

You'll be someone who enjoys both creative and strategic marketing and is comfortable managing multiple projects.

You'll have:

• Experience in developing and delivering successful marketing campaigns.
• Minimum 3 years work experience and performance in Google and META ad campaigns
• Experience in managing GEO, ChatGPT and Tik Tok ads will be an advantage
• Strong knowledge of digital marketing, including SEO, SEM, CRM, and social media.
• Experience creating graphics, videos, and marketing content.
• Strong analytical skills and experience reporting on campaign performance.
• Excellent communication and relationship-building skills.
• The ability to work independently while collaborating with a wider team.
• Experience in a multi-site business is highly regarded.
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