QUALIFICATIONS:

• Diploma/degree in Marketing, Communications, Business, or related field.
• 2+ years experience in digital marketing; healthcare or service-based industries preferred.
• Proficiency in SEO, paid social media campaigns, and content creation.
• Strong analytical, project management, and communication skills.

ROLE OVERVIEW:

We are seeking a Marketing Specialist to lead digital and traditional marketing initiatives, strengthen our brand presence, and drive occupancy across our healthcare and senior care units.

KEY RESPONSIBILITIES:

• Plan and execute marketing campaigns to drive brand awareness and private pay services.
• Manage SEO, Google Ads, Facebook Ads, geofencing, and other paid campaigns.
• Develop and manage social media content calendars and grow engagement across LinkedIn, Facebook, Instagram, and other platforms.
• Conduct market research, competitor analysis, and build community partnerships.
• Track campaign performance, report insights, and ensure compliance with healthcare advertising standards.