About this role:
The Marketing Specialist is a multipurpose role responsible for P&C Construction branding and public messaging as well as for developing and maintaining materials for presentation to prospective clients and prospective employees.

Key duties and responsibilities:

• Social media marketing:
• Prepare and post content on major social media platforms as directed.
• Monitor engagement and reach analytics, using data to recommend adjustments to content and posting strategies.
• Monitor comments and direct messaging. Post responses as directed.
• Website:
• Manage the public facing website. Routinely update key information and add/remove content as needed.
• Ensure SEO is well maintained and routinely adjusted as needed.
• Monitor external media for positive news stories to link to on the website.
• Monitor analytics to improve and maintain search rankings as well as website engagement.
• Photography
• Jobsite photography, to include finish photos and drone footage.
• Employee headshots
• Events and operations photography
• Physical media
• RFP submissions. Should be able to effectively blend substance and presentation to secure the job in a highly competitive environment. Maintain a working knowledge of key information, such as company capabilities and experience, safety statistics and key staff experience.
• Development and maintenance of construction project data sheets and key personnel resumes.
• Graphic design and branding.
• Event coordination.
• Administrative support.
• All other duties as required.

Qualifications:

• Degree in one of the following disciplines: Marketing, Digital Marketing, Social Media Management, Communications, Photography, Media Arts or a related field.
• 5 years relevant experience may substitute for degree
• Experience with Adobe Creative Cloud products
• Demonstrated photography and photo editing skills

Skills and attributes:

• Strong communication skills
• Strong attention to detail
• Effective time management
• Effective prioritization with ability to meet a deadline

Preferred Qualifications:

• Construction industry experience
• Functional understanding of OSHA construction requirements
• Experience with Canva, Squarespace or similar web based tools

• Social media marketing:
• Prepare and post content on major social media platforms as directed.
• Monitor engagement and reach analytics, using data to recommend adjustments to content and posting strategies.
• Monitor comments and direct messaging. Post responses as directed.
• Website:
• Manage the public facing website. Routinely update key information and add/remove content as needed.
• Ensure SEO is well maintained and routinely adjusted as needed.
• Monitor external media for positive news stories to link to on the website.
• Monitor analytics to improve and maintain search rankings as well as website engagement.
• Photography
• Jobsite photography, to include finish photos and drone footage.
• Employee headshots
• Events and operations photography
• Physical media
• RFP submissions. Should be able to effectively blend substance and presentation to secure the job in a highly competitive environment. Maintain a working knowledge of key information, such as company capabilities and experience, safety statistics and key staff experience.
• Development and maintenance of construction project data sheets and key personnel resumes.
• Graphic design and branding.
• Event coordination.
• Administrative support.
• All other duties as required