OVERVIEW

We are seeking a dynamic and results-driven Marketing Specialist to join our team. The ideal candidate will possess a strong understanding of various marketing strategies and tools, with a focus on driving brand awareness and engagement across multiple channels. This role requires creativity, analytical thinking, and a passion for digital marketing. The Marketing Specialist will play a crucial role in developing and executing marketing campaigns that align with our business objectives.

EXPERIENCE

• Proven experience in digital marketing with a focus on performance marketing and analytics.
• Strong background in Facebook Advertising and Google AdWords for targeted advertising campaigns.
• Familiarity with copywriting principles for effective communication across various channels.
• Experience in sales or product management is a plus.
• Ability to work collaboratively in a team environment while managing multiple projects simultaneously.
• A proactive approach to learning new skills and staying updated on industry trends is essential. Join us as we strive to elevate our brand presence through innovative marketing strategies!
  Job Type: Full-time
  Pay: From $47,277.17 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

Work Location: Remot

• Develop and implement effective SEO strategies to enhance online visibility and organic traffic.
• Manage social media marketing efforts across platforms to engage target audiences and promote brand messaging.
• Execute multichannel marketing campaigns, including email marketing, content marketing, and print advertising.
• Collaborate on advertising sales initiatives to drive revenue growth through targeted promotions.
• Utilize Adobe Creative Suite to create visually appealing marketing materials.
• Analyze campaign performance using Google Analytics and other analytics tools to optimize future efforts.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Write compelling copy for various platforms, including websites, blogs, emails, and social media posts.
• Oversee B2B marketing strategies to build relationships with key business partners.
• Implement marketing automation tools to streamline processes and improve efficiency.
• Manage e-commerce initiatives to enhance online sales performance.
• Utilize WordPress for website management and content updates.
• Apply knowledge of HTML for basic website adjustments as needed.
• Collaborate with product management teams to align marketing strategies with product launches.
• Assist in budgeting for marketing campaigns to ensure cost-effective execution.