Marketing Specialist - Product Marketing at Voltex Electrical
Old Reynella, South Australia, Australia -
Full Time


Start Date

Immediate

Expiry Date

14 Sep, 25

Salary

0.0

Posted On

15 Jun, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

It, Interpreting Data

Industry

Marketing/Advertising/Sales

Description

WHY VOLTEX ELECTRICAL?

Voltex is Australia’s fastest-growing, direct-to-tradie electrical brand, designing and supplying high-quality physical products that spark genuine improvements on worksites nationwide. From our Adelaide HQ we obsess over the needs of electricians and contractors, delivering reliable gear, brilliant service and next-day delivery that keeps jobs moving. Join a values-driven team that pairs an entrepreneurial spirit with data-backed decision making.

REQUIREMENTS

  • 3-5 years in marketing – bonus if you have experience within product marketing, category management or related B2B/B2T (business-to-tradie) roles
  • Comfortable interpreting data (Google Analytics, CRM, BI dashboards) and translating it into action.
  • Strategic and open mindset that is willing to set goals, monitor carefully and learn and adapt as needed.
  • A collaborative, roll-up-your-sleeves mindset and the ability to juggle multiple launches at pace.
Responsibilities
  • Build data-driven demand forecasts – Work with our category managers to own a rolling category/unit level forecast, blending historical sales, seasonality, launch plans and campaign lifts.
  • Validate markets & concepts early – benchmark competitors, and test value propositions with frontline sparkies to confirm customer desirability before tooling or large-scale production begins.
  • Lead pilot programs & field trials – coordinate limited-release pilots, capture usage and feedback data, and refine the product/positioning before national launch.
  • Own product positioning and messaging – craft clear value propositions, feature/benefit stories and sales collateral that resonate with tradies and procurement decision-makers.
  • Plan and execute go-to-market launches – coordinate timing, pricing, packaging and promotion with Product Development, Supply Chain, Sales and CX.
  • Drive demand & lead nurturing – design integrated campaigns (email, social, video, events) that fill the funnel with qualified leads and move existing customers to new categories.
  • Champion data-driven iteration – track launch KPIs, channel ROI and voice-of-customer metrics, optimising tactics sprint-by-sprint.
  • Enable sales & CX teams – equip our front-line teams with training, playbooks and objection-handling materials that boost their confidence and close rates.
  • Collaborate cross-functionally – work shoulder-to-shoulder with engineers, warehouse, digital and finance to ensure every launch lands smoothly and profitably.
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