Overview:
Blanchard Machinery is seeking a seasoned marketing professional to take a strategic leadership role within our Product Support division. This is an exciting opportunity for a high-performing individual who excels at driving growth through innovative marketing initiatives, data-driven decision-making, and collaborative execution. You will report to the Marketing Manager and be responsible for leading the marketing direction for one of our most critical business units.
We’re looking for a strategic thinker with a proven track record of delivering measurable results, influencing stakeholders, and owning outcomes from conception to execution.
Join us in shaping the future of marketing excellence and making a significant impact in South Carolina and our industry.

Blanchard Machinery Company is committed to fostering a high-performance work culture with challenging work opportunities that inspire high quality results. Some of the benefits of joining our team are:

• Competitive Pay.
• Benefits: Medical, dental, vision, 401K, profit sharing, generous PTO and paid holidays, uniforms, and much more.
• Exposure to world-class CAT training and development.
• A friendly and supportive work environment.
• Continuous exposure to learning and new technologies
• Opportunities for advancement

• Serve as the strategic marketing leader for the Product Support division, owning campaign strategy, execution, and performance analysis.
• Partner with division leadership and cross-functional teams to create and implement data-driven marketing strategies that directly impact revenue growth and customer retention.
• Lead the development of customer-centric campaigns across multiple channels including digital, print, events, and field marketing.
• Create strategic content and sales tools that align with division goals, brand guidelines, and customer expectations.
• Leverage customer insights, market data, and internal feedback to inform marketing decisions and competitive positioning.
• Define and manage quarterly and annual marketing plans with measurable KPIs tied to business objectives.
• Lead campaign performance reviews, adjusting tactics to meet or exceed KPIs.
• Provide marketing tools to internal teams to support successful campaign execution and lead generation efforts.
• Identify and test new platforms or technologies to drive innovation and differentiation in the market