Marketing Specialist (PROF3-254) at SVP Worldwide

Nashville, Tennessee, United States -

Full Time

Start Date

Immediate

Expiry Date

13 Mar, 26

Salary

0.0

Posted On

13 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategies, Campaign Development, Brand Awareness, Market Analysis, Communication Skills, Project Management, Digital Marketing, Dealer Engagement, Product Marketing, Analytical Skills, Collaboration, Content Management, CRM, Email Tools, Social Media, Event Planning

Industry

Manufacturing

Description

Job Title: Marketing Specialist Department: Marketing Reports To: Marketing Manager FLSA Status: Non-Exempt Location: Nashville, TN (hybrid) SVP Worldwide - home to the iconic brands SINGER®, HUSQVARNA VIKING®, PFAFF®, and CREATIVATE - is the world’s largest consumer sewing machine company. For over 170 years, we’ve inspired makers everywhere, from seasoned sewists to first-time creators. Headquartered in Nashville, TN, with offices in Milan, Mexico City, and Singapore and sales offices, R&D labs, manufacturing hubs, and distribution centers around the world — our reach is truly global. At SVP Worldwide, we live our values: Think Like Our Customer, Be Curious and Creative, Include Others and Be Transparent. We’re building a connected, inclusive, and customer-first culture where passionate people can thrive. With an ever-growing portfolio that includes sewing, embroidery & crafting machines, accessories, notions, garment care, and creative software, there’s never been a more exciting time to join our team. Ready to help shape the future of sewing and crafting? Explore your next career move with us today. Position Summary: The role of Marketing Specialist for our Dealer Channel will specialize in assisting dealers with their marketing strategies, including message/campaign development, marketing materials, and brand awareness. In addition, this individual will market products to the dealers. They will need to understand what sells by analyzing market data on a regional and national level. They will analyze the effectiveness of each campaign and make adjustments to future campaigns accordingly. This individual will play an integral role in building and engaging the dealer channel and creating effective campaigns that will promote the long-term growth of our company. Responsibilities: * Develop and Support Dealer Marketing Strategies * Collaborate with dealers to create tailored marketing plans that align with brand guidelines and business objectives. * Assist in message and campaign development to drive engagement and sales. * Help dealers maximize local marketing opportunities, including digital activations such as social media campaigns, paid search, and localized online advertising. * Provide guidance on leveraging co-op programs and other resources to enhance local visibility and reach. * Assist with Marketing Material Requests and Distribution * Coordinate and fulfill dealer requests for marketing collateral, including brochures, digital assets, and promotional content. * Manage the distribution of approved marketing materials to ensure timely delivery. * Verify that all materials adhere to brand standards and maintain consistent messaging. * Increase Brand Awareness * Implement initiatives to strengthen brand presence within the dealer network. * Support dealers in leveraging brand identity across their marketing channels. * Product Marketing to Dealers * Promote company products to dealers through targeted campaigns and communications. * Educate dealers on product features, benefits, and competitive advantages. * Assist in planning and supporting in-person events to ensure they are impactful, successful in launching products, and effective in driving dealer interest and purchases. * Analyze Market Data and Competitive Landscape * Research and interpret regional and national market trends to identify growth opportunities. * Conduct competitive analysis to understand dealer positioning, pricing strategies, and marketing approaches. * Provide actionable insights on what sells and adjust marketing strategies accordingly. * Measure Campaign Effectiveness * Track and analyze performance metrics for dealer campaigns. * Recommend and implement improvements for future campaigns based on data-driven insights. * Dealer Engagement * Build strong relationships with dealers to foster collaboration and loyalty. * Serve as a marketing resource and advisor for dealer partners. * Support Long-Term Growth * Develop campaigns that contribute to sustained growth for both the dealer channel and the company. * Stay informed on industry trends and best practices to keep strategies competitive. You Bring (requirements, preferred skills): * Education: * Bachelor’s degree in Marketing, Business, Communications, or related field. * Experience: * 2–4 years of marketing experience, preferably in channel marketing or dealer/distributor environments. * Experience supporting marketing campaigns and events. * Technical Skills: * Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint). * Familiarity with Digital Asset Management, Content Management Systems, Email and SMS Tools, CRM and marketing automation is highly preferred. * Analytical Ability: * Strong skills in analyzing market data and campaign performance metrics. * Ability to interpret competitive analysis and apply insights to strategy. * Communication Skills: * Excellent written and verbal communication skills for dealer engagement and product promotion * Project Management: * Ability to manage multiple projects and deadlines in a fast-paced environment. We Offer You: * Full benefits package; medical, dental, vision * 401k plan * Competitive PTO accrual as well as additional wellness days * Hybrid work schedule * Work environment that harbors a culture of collaboration and community * Learning and development opportunities You will need to be able to complete all physical requirements of the job with or without a reasonable accommodation, including: * Occasionally move about inside the office to access file cabinets, meeting rooms, copier/printer etc as well as have the ability to remain in a stationary position 50% of the time * Required to retrieve or reposition products like sewing machines weighing up to 50 pounds * Any additional physical requirements The Employer retains the right to change or assign other duties to this position. Work Environment/Location/Flex Arrangement: SVP Worldwide offers a fast-paced and ever-changing environment. As part of our Flexible Workplace Policy, this position will be hybrid based in our company HQ in Nashville, TN. Why You Will Love Being a Part of the SVP Worldwide Team: We take care of our team! We offer a competitive benefit package including: multiple health plan options comprised of vision and dental plans, 401K plan, life insurance, disability insurance, pet insurance, parental leave, generous employee discounts and paid time off benefits including wellbeing days. At SVP Worldwide, we celebrate diversity, equity, and inclusion and strive to employ a unique workforce that is reflective of our consumers across the globe. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people. SVP Worldwide is an equal opportunity employer and makes employment decisions based on merit and qualifications. SVP Worldwide prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. In The News: In 2021, SVP Worldwide was acquired by Platinum Equity (www.platinumequity.com), a global investment firm with more than $25 billion of assets under management and a portfolio of approximately 50 operating companies that serve customers around the world. Platinum Equity has committed to fully support SVP Worldwide’s continued growth and to bring additional financial and operational resources to help accelerate the company’s efforts. Like what you see? Then come “sew” and grow your career with us! Follow us on LinkedIn [https://www.linkedin.com/company/svp-worldwide/mycompany/verification/] and get updates from SVP Worldwide! Qualifications Responsible for managing processes as defined in the job description

How To Apply:

Incase you would like to apply to this job directly from the source, please click here

Responsibilities

The Marketing Specialist will assist dealers with their marketing strategies, including campaign development and brand awareness. They will analyze market data to understand sales trends and adjust marketing strategies accordingly.