COMPANY OVERVIEW

Project World Impact (PWI) is a digital marketing agency that helps nonprofits and mission-driven businesses achieve their goals through online marketing. We provide creative and impactful strategies to help clients reach and engage their target audiences.

POSITION OVERVIEW

We are looking for a skilled Digital Marketing Specialist to join our team. The ideal candidate will have a strong understanding of online advertising and experience in developing digital marketing strategies to drive traffic and results. You’ll manage client accounts, implement campaigns, and align efforts with client missions.

EXPERIENCE

• Digital Marketing: 2 years (Required)
• Client Communication: 2 years (Required)
• PPC Campaign Management: 2 years (Required)
• Google Ads: 2 years (Required)
• Google Analytics: 1 year (Preferred)
• Google Ad Grant: 1 year (Preferred)
• Google Tag Manager: 1 year (Preferred)
• Looker Studio Reports: 1 year (Preferred)
• Email Marketing: 2 years (Preferred)
• Social Media Marketing: 2 years (Preferred)
• Project Management: 1 year (Preferred)

REQUIREMENTS

• Location: Must work on-site in our Saint Charles, IL office.
• Adaptability: Thrive in a fast-paced, startup environment with quick thinking and collaboration.
• Education: Bachelor’s degree in Business, Marketing, Communications, or related field preferred.
• Digital Marketing Expertise: Proven experience in Google Ads, social media (Facebook, Instagram, LinkedIn, YouTube), and email marketing.
• Advertising & PPC Knowledge: Strong understanding of SEM, PPC campaigns, Google Ads auction mechanics, keyword research, and bidding strategies.
• Budget & Campaign Management: Experience managing ad budgets and optimizing for ROI across platforms.
• Social Media & Content Creation: Experience creating content for Instagram, Facebook, and LinkedIn.
• SEO & CRO: Solid understanding of SEO best practices and conversion rate optimization.
• CRM & Email Marketing: Experience with CRM tools and email platforms for nurturing campaigns.
• Automation & Analytics: Familiarity with Google Analytics and marketing automation tools.
• Strategic Vision & Communication: Ability to develop and communicate marketing strategies effectively.
• Detail-Oriented & Project Management: Strong attention to detail and project management skills.
• Creativity & Innovation: Creative mindset for developing unique marketing campaigns.
• Continuous Improvement: Focus on data analysis and optimizing campaigns for ongoing success.

1) Google Ads and Bing Ads Management

• Design and manage Google Search Ads & Bing Ads to boost visibility and conversions.
• Use AI tools to optimize account performance and maximize ROI.
• Implement Display and Shopping Ads as needed and execute remarketing strategies.
• Coordinate with clients on campaign performance and suggest improvements.

2) Pay-Per-Click (PPC) Campaign Management

• Structure campaigns logically, segmenting by objective, audience, or product/service.

3) Analytics and Reporting

• Use Google Analytics, Tag Manager, and GA4 to track and report campaign performance.
• Implement tracking codes and manage tags to ensure data accuracy.
• Use data insights to refine strategies and optimize user experiences.

4) Email Marketing

• Plan and execute strategic email marketing campaigns tailored to client needs.
• Implement strategies to engage audiences and drive conversions.

5) SEO and Content Marketing

• Enhance organic reach using SEO best practices.
• Develop content strategies (blogs, whitepapers) for inbound marketing.
• Conduct SEO audits and keyword research to improve rankings.

6) Social Media Ads & Organic Social Media Management

• Manage paid ads and campaigns across platforms (Facebook, Instagram, LinkedIn).
• Develop strategies to strengthen clients’ online presence and promote their missions.

7) Campaign Monitoring & Reporting

• Track key metrics (impressions, clicks, CPA, ROAS) and make data-driven recommendations.

8) Client Engagement

• Engage with clients to answer questions and provide guidance on marketing strategies.