JOB SUMMARY

We are seeking a dynamic and results-driven Marketing Specialist to join our team. The ideal candidate will be responsible for developing and implementing effective marketing strategies to enhance brand awareness, drive traffic, and increase sales. This role requires a blend of creativity and analytical skills to optimize our digital presence and engage with our target audience across various platforms.

SKILLS

• Proficiency in digital marketing strategies including SEO, email marketing, and social media advertising.
• Strong understanding of e-commerce platforms and online sales tactics.
• Experience with Google AdWords for managing paid search campaigns effectively.
• Familiarity with analytics tools such as Google Analytics to track performance metrics.
• Knowledge of HTML for basic website updates and content management.
• Excellent research skills to identify market trends and customer insights.
• Ability to manage budgets effectively while maximizing ROI on marketing efforts.
• Strong communication skills with the ability to collaborate across departments.
• Creative mindset with experience in using Adobe Creative Suite for design projects.
• Proven track record in sales or product management is a plus. Join us as we strive to elevate our brand presence in the market through innovative marketing strategies!
  Job Type: Part-time
  Pay: $36,985.59-$94,162.07 per year
  Expected hours: 8 – 40 per week

Education:

• Secondary School (preferred)

Experience:

• Marketing: 4 years (required)

Language:

• English (required)

Work Location: Hybrid remote in Toronto, ON M5R 2K

• Develop and execute comprehensive marketing campaigns across multiple channels, including social media, email, and digital advertising.
• Conduct thorough market research to identify trends, customer needs, and competitive landscape.
• Manage e-commerce initiatives to enhance online sales performance.
• Utilize SEO best practices to improve website visibility and organic search rankings.
• Create engaging content for various platforms including blogs, social media posts, and email newsletters.
• Analyze campaign performance using tools such as Google Analytics and provide actionable insights for optimization.
• Oversee Facebook Advertising campaigns to maximize reach and engagement.
• Collaborate with product management teams to align marketing strategies with product launches and updates.
• Assist in budgeting for marketing initiatives while ensuring cost-effective strategies are implemented.
• Utilize Adobe Creative Suite for designing visually appealing marketing materials.
• Maintain the company website using WordPress, ensuring content is up-to-date and optimized for user experience.
• Implement email marketing campaigns to nurture leads and retain customers.