OVERVIEW

We are seeking a dynamic and results-driven Marketing Specialist to join our team. The ideal candidate will possess a strong understanding of digital marketing strategies and be adept at utilizing various marketing channels to enhance brand visibility and drive engagement. This role requires creativity, analytical thinking, and a passion for staying ahead of marketing trends. The Marketing Specialist will collaborate with cross-functional teams to develop and implement effective marketing campaigns that align with our business objectives.

EXPERIENCE

• Proven experience in digital marketing, with a focus on B2B marketing strategies.
• Strong knowledge of performance marketing techniques and analytics.
• Familiarity with WordPress for website management and content updates.
• Understanding of HTML for basic web editing tasks is a plus.
• Experience in print advertising and traditional marketing methods is advantageous.
• Excellent communication skills with the ability to convey ideas clearly through various mediums.
• Strong organizational skills with the ability to manage multiple projects simultaneously. Join our team as a Marketing Specialist where your skills will contribute significantly to our growth and success!
  Job Type: Contract
  Pay: From $25.00 per hour
  Expected hours: 10 – 40 per week
  Work Location: Hybrid remote in Pulaski, PA 1614

• Develop and execute multichannel marketing strategies to promote products and services.
• Conduct SEO research and implement best practices to improve website rankings.
• Manage social media marketing efforts across platforms, including content creation and community engagement.
• Utilize Adobe Creative Suite to design visually appealing marketing materials.
• Implement digital marketing campaigns, including email marketing, PPC advertising (Google AdWords), and Facebook Advertising.
• Analyze campaign performance using Google Analytics and other analytics tools to optimize future efforts.
• Collaborate with the sales team to align marketing initiatives with sales goals.
• Create compelling content for various platforms, including blogs, newsletters, and social media posts (copywriting).
• Oversee e-commerce strategies to enhance online sales performance.
• Utilize marketing automation tools to streamline processes and improve efficiency.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Manage budgets for marketing campaigns while ensuring cost-effectiveness.