About the role

Smooth Moves is seeking a full-time Marketing Specialist to support the growth and development of the Smooth Moves brand. You will conduct market research, develop and implement marketing strategies, and support marketing activities across digital channels to drive business growth.

Key responsibilities

• Conduct market research to identify opportunities for existing and new moving and relocation services
• Gather and analyse market and customer data to understand demand, trends and potential growth opportunities
• Develop and implement marketing goals, strategies and promotional plans to drive business growth
• Support marketing activities across digital channels, including social media, Google Ads, Meta Ads and SEO
• Advise management on marketing activities, including service positioning, advertising, promotions and customer acquisition channels
• Develop strategies to increase brand visibility and maintain a consistent and professional Smooth Moves brand identity
• Work closely with management and operations to ensure marketing activities accurately represent the company's services
• Monitor marketing performance and provide recommendations to improve lead generation and customer acquisition

About you

• Relevant qualification in Marketing, Communications, Business or a related field
• Bachelor's Degree in Business will be considered
• Minimum 1 year of marketing experience
• Experience in the moving, removalist or relocation industry is highly regarded
• Understanding of the day-to-day dynamics of a moving/removalist business will be an advantage
• Strong communication, organisational and analytical skills
• Ability to work independently and manage multiple marketing activities
• Knowledge of digital marketing, social media and online advertising
• Interest in technology, AI and emerging digital marketing tools is a plus
• Ability to identify and apply new technologies to improve marketing efficiency and customer engagement

About us

• Smooth Moves is a professional moving and relocation company based in Brookvale, Sydney, providing residential and commercial moving services across Sydney. We are committed to delivering reliable, professional and customer-focused moving solutions.