About the role

The Marketing Specialist is responsible for researching market opportunities and developing, implementing and evaluating marketing strategies that support Wontok's customer acquisition, market growth and commercial objectives. Working closely with the Growth Manager and other internal stakeholders, the role uses market research, customer insights and performance data to guide marketing initiatives, strengthen market positioning and identify opportunities for business growth.

Key responsibilities

• Conduct market research to identify customer needs, market trends, competitor activity and new commercial opportunities.
• Analyse customer, market and campaign data to support marketing and business decisions.
• Develop and implement marketing strategies, plans and programs aligned with Wontok's growth objectives.
• Provide recommendations on market positioning, pricing, promotional activities and customer acquisition strategies.
• Identify target markets and customer segments and develop appropriate marketing approaches for each audience.
• Plan, coordinate and manage marketing campaigns across relevant digital and traditional channels.
• Develop campaign briefs, marketing materials and promotional concepts in collaboration with internal teams and external suppliers.
• Coordinate marketing activities with agencies, digital platforms, media providers and other external partners where required.
• Monitor marketing expenditure and campaign budgets to ensure marketing activities are delivered within approved budgets.
• Evaluate campaign performance, lead generation, customer acquisition and return on investment, and recommend improvements based on results.

About you

• Bachelor's degree or higher qualification in Marketing, Business, Advertising, Communications, or a related discipline.
• Minimum of 3 years' relevant experience in marketing strategy, market research, campaign development and implementation.
• Demonstrated experience in developing, implementing and evaluating marketing plans and campaigns.
• Proven ability to analyse market, customer and campaign data and translate findings into actionable marketing recommendations.
• Sound knowledge of digital marketing channels and practices, including customer acquisition, SEO, email marketing, social media and marketing analytics.
• Strong analytical, communication, organisational and stakeholder management skills, with the ability to manage multiple priorities effectively.
• Demonstrated ability to prepare marketing reports, strategic recommendations, campaign insights and marketing proposals for management.
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