Marketing Specialist (SEO) at PolicyStreet

Kuala Lumpur, Kuala Lumpur, Malaysia -

Full Time

Start Date

Immediate

Expiry Date

14 Jul, 26

Salary

0.0

Posted On

15 Apr, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

SEO, Content Writing, Keyword Research, On-Page Optimization, Technical SEO, Google Search Console, GA4, Google Keyword Planner, Screaming Frog, SEMrush, Ahrefs, Link-building, Competitor Analysis, Performance Tracking, Data Analysis

Industry

Financial Services

Description

PolicyStreet Group is a full-stack insurance technology (insurtech) group of companies providing digital insurance solutions to businesses and consumers across Asia and Australia. The Group operates through multiple entities across its key markets and business lines, including its insurance distribution, embedded insurance, and reinsurance arms. It partners with over 40 insurance and takaful providers globally to deliver employee benefits and group insurance solutions, insurance aggregation services, and digital infrastructure that simplifies insurance. PolicyStreet Group is backed by leading venture capital firms Altara Ventures and Gobi Partners, as well as sovereign wealth funds Khazanah Nasional Berhad and Cool Japan Fund. The Group serves over 10 million customers with more than US$10 billion in sum insured. It was featured in the Financial Times and Statista’s Top 500 High-Growth Companies Asia-Pacific 2026 list and named “Most Disruptive Insurtech in Malaysia” at the Insurance Asia News (IAN) Country Awards for Excellence 2025. We are looking for experts in SEO or articles content writing to support and execute organic growth initiatives for the business. This role is execution-focused, but requires strong thinking ability — you will be expected to translate SEO strategy into high-quality content, optimization, and performance tracking. WHAT YOU’LL DO: Keyword Research & Optimization: Perform ongoing keyword research and identify opportunities based on search intent Content & On-Page Optimization: Optimize, produce and publish thought leadership / insight-driven articles that matches search intent Technical SEO Coordination: Able to identify SEO issues and collaborate with cross functional teams (Marketing, IT) to ensure technical SEO best practices. Performance Tracking & Report : Track and report data to managers and provide insights and recommendations to improve performance. Competitor Analysis: Analyze competitor content and keyword strategies and identify gaps and opportunities for growth SEO Awareness: Develop and implement effective link-building strategies to increase domain authority. WHAT WE EXPECT OF YOU: 2-3 years of experience in SEO / content relevant field. Strong command of English & Bahasa Malaysia (written) Proven ability to produce insightful/though-led articles Able to work independently with minimal supervision Familiar with:Google Search Console (GSC), GA4 (Organic tracking basics), Google Keyword Planner, Screaming Frog, SEMrush, Ahrefs. Strong sense of ownership and attention to detail

Responsibilities

The Marketing Specialist will execute organic growth initiatives by performing keyword research, optimizing content, and managing technical SEO. They are also responsible for tracking performance data and collaborating with cross-functional teams to improve search visibility.