Marketing Specialist at Sharpe Engineering

Madison, Wisconsin, United States -

Full Time

Start Date

Immediate

Expiry Date

05 May, 26

Salary

0.0

Posted On

04 Feb, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing, Digital Marketing, Campaign Execution, Data Analysis, Market Research, Content Development, SEO, SEM, Social Media Management, Project Management, Communication, Brand Positioning, Event Planning, Lead Generation, Collaboration, Creativity

Industry

Engineering Services

Description

Sharpe Engineering & Equipment is seeking a Marketing Specialist to support and accelerate growth by developing, executing, and analyzing strategic marketing initiatives across the food & beverage industry. This role will strengthen Sharpe’s market presence through data-driven campaigns, digital strategy, content development, and brand positioning across process, packaging, automation, and compliance solutions. Working closely with Technical Sales, Business Development, and cross-functional teams, the Marketing Specialist will translate Sharpe’s technical expertise into compelling messaging that drives awareness, engagement, and lead generation. This position is a key contributor to Sharpe’s growth strategy and reflects our Core Values: Integrity, Collaboration, Responsibility, Commitment to Stakeholders, and People-Centric Focus. Key Responsibilities Marketing Campaigns & Digital Strategy Plan, execute, and optimize marketing campaigns across digital, social media, email, and paid advertising channels. Create and manage content calendars aligned with brand and sales goals. Oversee social media strategy, posting, engagement, and performance tracking. Support SEO/SEM efforts, website updates, and digital content improvements. Data Analysis & Market Research Conduct industry research to evaluate trends, competitive positioning, and customer behavior. Track, measure, and report on campaign performance using analytics platforms. Translate marketing data into actionable insights and recommendations for leadership. Identify opportunities to increase reach, engagement, and conversion. Content Development & Asset Management Produce high-quality content including social media posts, blogs, presentations, trade show materials, and case studies. Maintain marketing materials, ensuring accuracy, consistency, and alignment with brand standards. Coordinate with internal and external creative partners to develop videos, graphics, and promotional assets. Brand Positioning & Communication Ensure consistent use of brand guidelines across all platforms and materials. Support public relations, press releases, and trade publication submissions. Assist with internal communications that reinforce Sharpe’s culture and brand identity. Event & Tradeshow Support Support planning, preparation, and on-site execution for events, trade shows, conferences, and customer meetings, including attending and representing Sharpe as needed. Manage timelines, deliverables, promotional materials, lead capture, and post-event follow-ups in coordination with Sales and Leadership. Cross-Functional Collaboration Work with Business Development to support lead generation and customer acquisition efforts. Partner with leadership to ensure marketing strategies align with Sharpe’s growth priorities. Why Join Sharpe? At Sharpe Engineering & Equipment, you’ll join a people-centric organization where innovation, collaboration, and integrity shape everything we do from the solutions we design for the food & beverage industry to the way we support and develop our team. As a Marketing Specialist, you’ll have the opportunity to influence how Sharpe shows up in the market, elevate our brand story, and help drive meaningful growth. Your work will play a direct role in strengthening Sharpe’s reputation, expanding our visibility, and communicating the value of the engineering excellence we deliver every day. You’ll work alongside talented engineers, project managers, and business leaders who value creativity, continuous improvement, and fresh ideas. At Sharpe, marketing isn’t an afterthought, it's a strategic driver of our future. We empower you to bring new approaches, leverage data, and shape campaigns that make a real impact. If you’re seeking a role where you can contribute strategically, grow professionally, and be part of a team that truly values people, Sharpe is the place to build your career. What We’re Looking For Bachelor’s degree in marketing, Communications, or related field, or equivalent experience. 3–5 years of experience in marketing, digital marketing, or campaign execution (B2B or industrial required). Strong analytical skills with experience in reporting and evaluating metrics. Proficient in digital platforms such as Google Analytics, LinkedIn Campaign Manager, CRM/marketing automation tools, and social media management tools. Excellent written, verbal, and visual communication skills. Strong project management skills with attention to detail. Ability to balance creativity with data-driven decision making. Sharpe Engineering offers a comprehensive benefits package designed to support your health, well-being, and work-life balance. Our benefits include paid time off (PTO) plus 10 paid holidays, a flexible work schedule, and medical, dental, and vision insurance. We also provide short-term and long-term disability coverage, as well as life insurance, helping ensure peace of mind for you and your family. Sharpe Engineering & Equipment is an Equal Opportunity Employer.

Responsibilities

The Marketing Specialist will develop, execute, and analyze marketing initiatives to enhance Sharpe's market presence in the food & beverage industry. This includes managing campaigns, content development, and collaborating with cross-functional teams to drive lead generation.