QUALIFICATIONS

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
• Experience: 2-4 years of experience in marketing or a related field.
• Skills:
• Strong written and verbal communication skills.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media advertising).
• Ability to analyze data and generate actionable insights.
• Creative thinking and problem-solving skills.
• Strong organizational and project management abilities.

PREFERRED QUALIFICATIONS

• Experience with SEO and SEM strategies.
• Familiarity with graphic design software (e.g., Adobe Creative Suite).
• Knowledge of email marketing platforms (e.g., Mailchimp, HubSpot).

• Market Research: Conduct research to identify target audiences, market trends, and competitive landscape.
• Campaign Development: Create and implement marketing campaigns across various channels, including digital, social media, email, and print.
• Content Creation: Develop engaging content for marketing materials, including brochures, newsletters, and social media posts.
• Performance Analysis: Monitor and analyze the performance of marketing campaigns using analytics tools, and provide insights for improvement.
• Collaboration: Work closely with sales, product development, and design teams to ensure alignment on marketing strategies and messaging.
• Budget Management: Assist in managing the marketing budget and ensuring campaigns are executed within budget constraints.
• Event Coordination: Plan and coordinate marketing events, trade shows, and promotional activities to enhance brand visibility.