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Marketing Specialist - SMS Focus at Atlantic Health

Morristown, New Jersey, United States -

Full Time

Start Date

Immediate

Expiry Date

28 Dec, 25

Salary

0.0

Posted On

29 Sep, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, SMS Marketing, MyChart, Patient Experience, Audience Segmentation, Data Analysis, Testing Plans, Copywriting, Editing, Image Selection, Template Design, Automation, Personalization, CRM, Communication Programs, Budget Tracking

Industry

Hospitals and Health Care

Description

The Digital Marketing Specialist will be responsible for developing, executing, and optimizing targeted SMS (texting) , MyChart and other communication programs to support Atlantic Health’s communication objectives and improve patient experience. This role reports into the senior CRM manager and will play an integral role in driving personalization, segmentation, and customer journey mapping to deliver the right message to the right audience at the right time. Responsibilities Partner with IT, operations, patient access, data and marketing strategy and compliance teams to develop and deploy SMS, MyChart and Direct Mail communication programs Maintain and optimize always-on trigger streams and multi-touch, cross-channel patient journeys Manage audience segmentation and targeting Monitor program performance, produce and share response reporting, identify trends, and extract actionable insights Design and execute testing plans and make recommendations based on test results Support communication preference and consent management Maintain audience file hygiene and opt-out/suppression lists Develop and manage production schedules and calendars Lead relationships with external agency, production, and fulfillment partners Contribute to copywriting, editing, image selection and template design if required Support automation and personalization capabilities development Support CRM team in data-related enterprise initiatives, opportunities to streamline the martech stack, and development of a 360-degree view of the patient consumer Track expenses against the marketing budget Complete additional responsibilities and/or duties as assigned

Responsibilities

The Digital Marketing Specialist will develop, execute, and optimize targeted SMS and other communication programs to support Atlantic Health’s communication objectives. This role will also manage audience segmentation, monitor program performance, and support automation and personalization capabilities development.