JOB TITLE: Marketing Specialist
LOCATION: Houston, Texas
POSITION REPORTS TO: Regional Marketing Manager
JOB LEVEL: Mid-Level
SCHEDULE: Mon – Fri; 8:00 am – 5:00pm; some overtime, and some weekends required
WAGES: Commensurate with experience

JOB SUMMARY:

The Marketing Specialist will assist in developing and executing marketing strategies to enhance brand visibility and promote the company’s products and services. This role requires experience with graphic design tools, a strong understanding of digital marketing, and the ability to create compelling content for various platforms. The ideal candidate will be proficient in marketing software, possess strong organizational skills, and have a keen eye for detail.

QUALIFICATIONS:

• Bachelor’s degree in marketing, Business, Communications, or a related field
• 3+ years of experience in marketing, with a focus on digital marketing, content creation, and graphic design
• Locals only (must live within 60 miles)
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for graphic design and content creation
• Strong understanding of digital marketing platforms, including social media, email marketing, and content management systems
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
• Excellent written and verbal communication skills
• Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously

• Develop and execute multi-channel marketing campaigns ensuring alignment with overall business objectives
• Create engaging content for social media platforms, blogs, email newsletters, and other digital platforms to drive audience engagement and brand awareness
• Utilize graphic design tools (Adobe Creative Suite) to design marketing materials, including brochures, presentations, advertisements, and digital assets
• Manage and optimize social media scheduling tools and email marketing software
• Ensure consistency in brand messaging and visual identity across all platforms
• Track, analyze, and report on campaign performance metrics, providing insights to improve effectiveness
• Collaborate with internal teams and external vendors to coordinate marketing and sales initiatives, ensuring seamless execution and brand representation
• Assist in maintaining an annual calendar of regional marketing and sales activities to align regional and corporate initiatives
• Manage and distribute inventory of marketing promotional items to support branding efforts
• Stay up to date on industry trends, emerging marketing technologies, and best practices to enhance marketing strategies
• Work independently while maintaining a strong sense of collaboration within the marketing team
• Other related tasks as assigned by manager