Marketing Specialist

Location: Sydney

Employment Type: Full-time

Reports To: Marketing Manager / CEO

About Us

Techpay is a dynamic and growing organisation dedicated to supplying bespoke technology solutions to Australian businesses. We are seeking a passionate and results-driven Marketing Specialist to join our team. This role will play a key part in driving brand awareness, generating leads, and supporting the overall growth strategy of the business.

Position Overview

The Marketing Specialist will be responsible for planning, executing, and optimising marketing campaigns across multiple channels. This role requires a creative thinker with strong analytical skills and the ability to manage projects from concept through to completion.

Salary Range is $70,000-$90,000 AUD

Key Responsibilities

• Develop, implement, and manage marketing campaigns to promote products or services.
• Conduct market research to identify trends, customer needs, and growth opportunities.
• Manage and create engaging content for digital platforms, including websites, social media, and email marketing.
• Monitor and report on the performance of campaigns, using analytics tools to measure ROI and recommend improvements.
• Collaborate with sales teams to align marketing strategies with business objectives.
• Support event planning, product launches, and brand initiatives.
• Maintain brand consistency across all marketing materials and channels.
• Stay up to date with marketing trends, competitor activities, and emerging technologies.

Qualifications & Skills

Required:

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
• 1+ years of marketing experience, preferably in a similar role.
• Strong knowledge of digital marketing tools, social media platforms, and analytics software (e.g., Google Analytics, Meta Ads, HubSpot).
• Excellent written and verbal communication skills.
• Strong project management and organisational abilities.
• Creative mindset with the ability to think strategically and analytically.
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