Marketing Specialist at TEGNA Inc.

Royal Naval Dockyard, , Bermuda -

Full Time

Start Date

Immediate

Expiry Date

23 Mar, 26

Salary

33.65

Posted On

23 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Media Marketing, Paid Acquisition, Social Media, Graphic Design, Video Production, Data Analysis, Content Creation, Social Media Strategies, Ad Campaign Management, Performance Tracking, Team Management, Website Management, Feedback Implementation, Emerging AI Platforms, Sports Knowledge, Hootsuite, Adobe Creative Suite

Industry

Broadcast Media Production and Distribution

Description

About TEGNA TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news. The Locked On Podcast Network was founded in 2016 (acquired by TEGNA in 2021). Since our inception, we have proudly been innovators and digital media pioneers. We were one of the first podcast networks to focus exclusively on short-form, daily podcasts that are now the industry standard. We created the local team podcast model, which has now become a leading industry segment. And we have launched some of the most popular sports podcasts in the business. We are now the #1 sports podcast network in the country and have moved aggressively into creating video content for YouTube, OTT, and other platforms to reach new audiences and expand our programming footprint. We are growing rapidly on social media as well. Today, Locked On produces 250+ daily podcast shows for audio and video, providing in-depth coverage of every NBA, NFL, MLB, and NHL team, plus most major college teams. We also publish industry-leading, league-wide daily podcasts for fantasy sports, sports betting, league drafts, and more. Currently, our audio and video podcasts generate over 45 million listens and views each month. Locked On is seeking a Marketing Specialist to lead and oversee many of our marketing programs, with a focus on audience acquisition, brand awareness, and social media. We are looking for a detail-oriented contributor and program leader with extensive experience in digital media marketing, paid acquisition, and social media, as well as graphic design and video production. This is both a creative and analytical role and requires someone equally comfortable at creating ads, social media posts, and videos, as well as analyzing and using data. Responsibilities: • Developing and executing social media strategies and best practices for our social team and hosts, tracking platform algorithm changes, performing social media audits, tracking performance across the network, providing coaching to our hosts and contractors, developing materials and tutorials for our hosts and contractors, and holding one-on-one calls with hosts. • Hiring and managing social media contractors, including scheduling hours, setting goals and expectations, auditing performance, and providing coaching. • Building, monitoring, and pulling reports and analytics for our ad sales team, sponsors, partners, and internal marketing and operational needs. • Implementing large-scale website changes for new campaigns, promos, and landing pages, communicating with developers, and playing a role in our new website buildout with TEGNA IT. • Overseeing our social media activation product with our sales team, including updating inventory, monitoring campaigns, and issuing post-campaign reports. • Leading our social media touchpoints with hosts through HABIT training, watercoolers (weekly channel meetings), quarterly AMAs, town halls, workshops, etc. • Gathering feedback from Channel Managers regarding Choppity, Canva, social media efforts, marketing campaigns, etc. Help implement improvements based on the feedback. • Creating, monitoring, tracking TEGNA Ad Campaigns (Display/Pre-Roll/Video) • Managing Hootsuite/Talkwalker and Spotlight.ai vendor partnerships • Running and managing paid digital ad campaigns Requirements: The Locked On Podcast Network was founded in 2016 (acquired by TEGNA in 2021). Since our inception, we have proudly been innovators and digital media pioneers. We were one of the first podcast networks to focus exclusively on short-form, daily podcasts that are now the industry standard. We created the local team podcast model, which has now become a leading industry segment. And we have launched some of the most popular sports podcasts in the business. We are now the #1 sports podcast network in the country and have moved aggressively into creating video content for YouTube, OTT, and other platforms to reach new audiences and expand our programming footprint. We are growing rapidly on social media as well. Today, Locked On produces 250+ daily podcast shows for audio and video, providing in-depth coverage of every NBA, NFL, MLB, and NHL team, plus most major college teams. We also publish industry-leading, league-wide daily podcasts for fantasy sports, sports betting, league drafts, and more. Currently, our audio and video podcasts generate over 45 million listens and views each month. Locked On is seeking a Marketing Specialist to lead and oversee many of our marketing programs, with a focus on audience acquisition, brand awareness, and social media. We are looking for a detail-oriented contributor and program leader with extensive experience in digital media marketing, paid acquisition, and social media, as well as graphic design and video production. This is both a creative and analytical role and requires someone equally comfortable at creating ads, social media posts, and videos, as well as analyzing and using data. Responsibilities: Developing and executing social media strategies and best practices for our social team and hosts, tracking platform algorithm changes, performing social media audits, tracking performance across the network, providing coaching to our hosts and contractors, developing materials and tutorials for our hosts and contractors, and holding one-on-one calls with hosts. Hiring and managing social media contractors, including scheduling hours, setting goals and expectations, auditing performance, and providing coaching. Building, monitoring, and pulling reports and analytics for our ad sales team, sponsors, partners, and internal marketing and operational needs. Implementing large-scale website changes for new campaigns, promos, and landing pages, communicating with developers, and playing a role in our new website buildout with TEGNA IT. Overseeing our social media activation product with our sales team, including updating inventory, monitoring campaigns, and issuing post-campaign reports. Leading our social media touchpoints with hosts through HABIT training, watercoolers (weekly channel meetings), quarterly AMAs, town halls, workshops, etc. Gathering feedback from Channel Managers regarding Choppity, Canva, social media efforts, marketing campaigns, etc. Help implement improvements based on the feedback. Creating, monitoring, tracking TEGNA Ad Campaigns (Display/Pre-Roll/Video) Managing Hootsuite/Talkwalker and Spotlight.ai vendor partnerships Running and managing paid digital ad campaigns Requirements: All major social media platforms; creating long- and short-form content and posting on YouTube; Adobe Creative Suite; Canva; Hootsuite; Microsoft 365 Suite; Google Drive and Workspace Tools. Emerging AI platforms to improve efficiency, output, and workflows. Running paid digital marketing across major platforms, including Meta and Google. Deep knowledge and interest in sports, especially the NBA, NFL, MLB, NHL, and college sports, is essential. If you want to be part of an exciting digital media company, a collaborative team, and the #1 sports podcast network in the country, Locked On could be your next home. We are a virtual company, so you can live and work anywhere in the U.S. you want. Pay Range $28.85—$33.65 USD Benefits: TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance. Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one. Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health. TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year. * Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union. EEO statement: TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com Recruiting Fraud Alert: To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains. Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers. Privacy Notice for California Residents SMS Messaging Privacy Policy

Responsibilities

The Marketing Specialist will develop and execute social media strategies, manage social media contractors, and oversee ad campaigns. They will also implement website changes and gather feedback for continuous improvement.