ABOUT US

The Faculty of Health Sciences is a large, diverse, and comprehensive unit, comprised of seven Schools (Nursing, Kinesiology, Health Studies, Physical Therapy, Occupational Therapy, Communication Sciences and Disorders and Food and Nutritional Sciences), a large Interdisciplinary Graduate Program in Health and Rehabilitation Sciences and four Research Centers. The Faculty has more than 4,000 undergraduate students and more than 900 graduate students (200 PhD students).

QUALIFICATIONS

Education:

• Undergraduate Degree in a related field (e.g. Communications, Public Relation, Journalism/Media)
• Master’s degree or advanced certificate in Marketing is preferred

Experience:

• 4 years’ experience in communications and/or marketing, with an emphasis on developing and executing marketing plans, digital communications, customer relationship management, graphic design and video editing
• Experience in a post-secondary environment preferred
• Experience using Web-based content management systems (e.g. Cascade)
• Marketing agency and/or digital marketing experience is preferred

Knowledge, Skills & Abilities:

• Proven success managing multiple projects in an institutional and/or agency setting
• Demonstrated competence building, managing and analyzing Google Ads, Meta for Business and other relevant digital advertising platforms
• Knowledge of theory and best practices in marketing geared toward student audiences
• Familiarity with principles of writing, including grammar and style, argument, and coherence
• Ability to collaborate across internal and external boundaries to meet common objectives, improve outcomes and support work beyond one’s own unit
• Ability to establish effective routines for excellent communication with all members of the team to maximize productivity
• Communication skills to engage audiences, with confidence interacting with individuals at all levels of an organization
• Ability to apply creativity and recommend strategies for engagement initiatives in response to cultural and social trends
• Attention to detail and proofreading abilities with an excellent command of the English language
• Familiarity with e-communication tools including website and graphic design principles and with social media platforms relevant to student populations
• Discretion, tact and maturity to deal with public relations issues related to higher education
• Ability to work in a fast-paced environment, meet tight deadlines and adapt to changing priorities
• Computer skills with the ability to learn and use relevant software that achieves required outcomes and is in line with best practices
• Intermediate computer skills in Microsoft Office Suite, graphic design and video editing
• Familiarity with email marketing platforms (e.g. Campaign Monitor) and Customer Relationship Management systems (e.g. HubSpot)
• Interpersonal skills to liaise with prospective and current students, staff, faculty and other members of the Western community
• Ability and propensity to use judgment and re-evaluate decisions when presented with new information
• Multi-tasking skills to prioritize and consistently produce high-quality work within deadlines
• Proven ability to build both formal and informal professional relationships within, across, and external to organizational boundaries
• Team player with the ability to work collaboratively and actively contribute in meetings and in team settings
• Familiarity with University policies and procedures preferred

The Marketing Specialist will lead projects, and the development and execution of targeted digital marketing strategies, with a specific focus on supporting strategic student recruitment initiatives for the Faculty of Health Sciences, and enhancing the student experience. The role will manage the development of strategic marketing plans and related projects, develop and launch content across a variety of mediums and digital platforms and create and implement digitally-based student engagement initiatives. The Marketing Specialist will be a skilled project manager who identifies and implements new approaches to enhance the local, national and international reputation of the Faculty’s programmatic offerings and research expertise, in a manner that is consistent with all of Western’s applicable branding and communications guidelines.