Marketing Specialist

at  WhiteWater West

WhiteWater’s Marketing team is hiring for a Marketing Specialist to join us at our Richmond head office in Canada!
The Marketing Specialist is responsible for planning, writing, measuring and adjusting the marketing strategies. You will be part of committed team, reporting directly to the Chief Marketing Officer for strategic guidance. This position requires a motivated self-sufficient problem solver who can multi-task to achieve team goals. You must be comfortable working across the marketing remit from crafting regular social posts, to developing product marketing and editing the website to improve SEO performance. The ideal candidate wants to craft the messaging, enjoys writing content which drives response, and is by nature analytical alongside creative. This person will enjoy monitoring the metrics and testing each activity to optimize engagement and conversion.
Position: Marketing Specialist
Reports to: Chief Marketing Officer
Location: Richmond, Canada

QUALIFICATIONS AND EXPERIENCE:

Bachelor’s degree in Communications, Journalism, English, Marketing, or related field
5 years marketing experience, including strategy, and digital marketing, 2 years of SaaS related marketing experience
Excellent verbal and written communications skills and strong attention to details
Ability to use social media platforms and customer engagement technologies
An eye for visual design and experience using InDesign/Figma.
Experience with lead nurturing, drip marketing and marketing automation technology
Passionate about delivering a superior customer experience
Highly organized, with the ability to independently manage schedules and meet deadlines
Strong skills with Microsoft applications (Excel, Word and PowerPoint)
Ability to develop and maintain effective internal and external working relationships with all levels in the organization
Customer focus - Seeks and meets customer needs; maintains trusted relationships
Excellent time management, organization and priority defining skills
Ability to work independently and as a team, self-starter and energetic
Hands-on, role-up your sleeves, do whatever it takes to get the job done attitude
Able to meet tight deadlines in a fast paced, fun and professional environment
Flexible individual with the ability to multi-task and prioritize a changing workload
Able to take feedback and incorporate it into personal work
Pro-active and a keen learner and curious with the desire to understand
Must be legally eligible to work in Canada
Benefits: Dental care, Disability insurance, Extended health care, Life insurance, Vision care, RRSP match, Paid time off, Employee assistance program, On-site parking
Contact information: wwi.humanresources@whitewaterwest.com
WhiteWater is proud to be an equal opportunity employer. We celebrate the diversity of all employees and applicants and are strongly committed to creating an inclusive environment.
We thank all the candidates who took the time and energy to apply. Given the volume of applications, it makes responding personally to each applicant difficult, but please know we are grateful for your interest. We look forward to connecting with you through this search or future ones. All the best in your job search

Brand Development and Management
Lead market awareness by promoting the brand across multiple medians, Social, PR and advertising (print & digital)
Ensure the brand positioning is consistent and engaging across the customer journey from the website to proposals
Proposition testing and Competitive analysis
Drive engagement with the brand growing social flowers and engagement
Understand the buyer journey and current pain points, and which segments we see the best engagement and response to conversion.
build, manage and retire assets for all stages along the customer journey
Develop a digital lead generation strategy
Develop the lead generation processes and lead nurture execution through Salesforce
Support customer success, facilitating communications and sharing success stories and usage tips / resources
Content Development
Oversee the creation of new content - including (but not limited to) writing blogs, email, newsletters, website pages, landing pages designed to attract links and new readers, delivering good quality leads.(With some support within the central Marketing team eg web development, design, long copy content)
Interface with key stakeholders to ensure content captures readers’ interest and is accurate while promoting the brand message.
Ensure integrity of website content is updated as necessary.
Create and submit award entries
Internal communications
Product Marketing
Support the development of all product marketing materials
Liaison with product manager as we develop product marketing plans (e.g. product maps & life stage management for appropriate marketing promotion)