THE OPPORTUNITY:

The Marketing specialist supports key growth initiatives by offering marketing and communications services to multiple internal and external clients and stakeholders in Canada
He or she contributes to developing and deploys the marketing plans, objectives, budgets, timelines and key messages that are aligned with WSP’s strategic objectives, brand and business targets. He or she also delivers marketing tactics to support targeted audiences and business industries in Canada, in alignment with WSP’s Global brand. Through his work, the marketing specialist actively contributes to the achievement of the marketing team’s objectives, namely: to increase brand awareness and familiarity, to support business development and contribute to talent acquisition activities.

• Ensure strong partnerships with key sector stakeholders.
• Contribute to the creation of clear briefs, targets, differentiators and messages to support WSP’s strategic objectives
• Deliver marketing initiatives, such as thought leadership content, events, sponsorships advertising and social media posts.
• Ensure that all initiatives are carried out with attention to detail, while adhering to established processes, deadlines and budgets.
• Create report on initiatives performance (ROI) data and progress on a regular basis.Support the various internal colleagues and executives with ad hoc requests.