WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential

• Revamp and implement an enhanced marketing spend budgeting process to improve accuracy and efficiency.
• Automate Provincial and Channel P&L processes to streamline reporting and enhance decision-making capabilities.
• Oversee spend and KPI record management (e.g., dollars, impressions) to ensure data accuracy and consistency.
• Drive insights to actions by analyzing data to support quality growth and maximize capital effectiveness.
• Lead in-house marketing spend effectiveness projects (e.g., Post-Investment Reviews) to optimize outcomes and provide actionable recommendations.
• Act as a business partner, ensure collaboration with category, consumer experience, insights and foresights, commercial marketing and DBS teams to deliver data driven tracking and optimization of marketing spend.