Marketing - Sr. Digital Engagement Strategist - Full Time at Sodexo at Erlanger Health System

Chattanooga, Tennessee, United States -

Full Time

Start Date

Immediate

Expiry Date

19 Jun, 26

Salary

0.0

Posted On

21 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Ecosystem Management, Website Maintenance, Social Media Coordination, Content Workflow Oversight, User Experience (UX), Digital Governance, Campaign Execution, Team Supervision, Cross-functional Collaboration, Digital Analytics, Performance Tracking, CMS Platforms, SEO, HTML/CSS, Accessibility Standards

Industry

Hospitals and Health Care

Description

Job Summary: The Sr. Digital Engagement Strategist supports the development, deployment, and maintenance of Erlanger's digital ecosystem including websites, microsites, social platforms, digital media assets, and patient-facing engagement tools. This role works closely with the Digital & Web Strategy Director to ensure digital systems are updated, integrated, and optimized for performance, access, and user experience. Additionally, the Sr. Digital Engagement Strategist oversees the day-to-day content workflows. The role balances technical project coordination with editorial and user-experience considerations, ensuring Erlanger's digital presence is dynamic, responsive, and audience-centered. Key Responsibilities Digital Infrastructure Support - Assist in the management, updating, and quality control of the Erlanger website, microsites, and intranet platforms. - Coordinate the implementation of digital enhancements landing pages, modules, plugins, embedded features, etc. In collaboration with vendors or developers. - Support digital governance by maintaining content accuracy, platform consistency, and publishing protocols. Social & Digital Content Coordination - Oversee scheduling, content development, and brand alignment across Erlanger's digital channels. - Work with the Social Media Specialist and Digital Specialist to monitor performance, execute campaigns, and engage audiences appropriately. - Ensure that social media and digital content align with organizational strategy, visual standards, and messaging priorities. Team Leadership & Supervision - Support the day-to-day activities of the Digital Specialist. - Provide guidance, project assignments, coaching, and performance feedback. - Serve as liaison between digital staff and other directors or strategists to ensure alignment across departments. Collaboration & Integration - Collaborate with the Marketing, Creative, and Communications teams to implement campaigns and digital-first engagement tactics. - Coordinate cross-functional input for new content sections, campaign landing pages, and digital workflows. - Work with the Content Production Specialist, Content Specialist and Content Manager to ensure accurate, on-brand deployment of digital materials. Reporting & Optimization - Use digital dashboards and analytics tools (Google Analytics, Meta Business Suite, platform-native insights, etc.) to track KPIs related to web traffic, social engagement, and digital conversions. - Surface trends, performance issues, and opportunities for optimization to the Digital & Web Strategy Director. - Support ongoing refinement of workflows, design systems, and content frameworks across platforms. Education: Required: Bachelor's degree in digital media, Marketing, Communications, or a related field Experience: 4�6 years of professional experience in digital marketing, web operations, or content management Experience managing digital teams or vendors, especially across social media and web platforms Familiarity with CMS platforms, email marketing systems, social scheduling tools, and basic web analytics Basic understanding of HTML/CSS, SEO, and accessibility standards preferred Experience in healthcare or nonprofit environments a plus Department Position Summary: Erlanger's internal marketing team functions as a strategic, insights-driven marketing firm embedded within a major healthcare system. As the team works to transform Erlanger's digital infrastructure, the Sr. Digital Engagement Specialist plays a vital support role within the digital strategy function�supporting execution, optimization, and daily management of digital platforms and properties. Reporting to the Digital & Web Strategy Director, this role bridges technical implementation, digital campaign deployment, and content management workflows across the system. The Sr. Digital Engagement Strategist also supports the Social Media Specialist and Digital Specialist, ensuring daily digital efforts align with enterprise strategy, campaign needs, and audience engagement goals.

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Responsibilities

This role supports the development, deployment, and maintenance of the organization's digital ecosystem, including websites, social platforms, and engagement tools, while overseeing day-to-day content workflows. Key duties involve balancing technical project coordination with editorial and user-experience considerations to ensure a dynamic and audience-centered digital presence.