Marketing Strategist at Crop Defenders Ltd
Maidstone, ON, Canada -
Full Time


Start Date

Immediate

Expiry Date

12 Nov, 25

Salary

50000.0

Posted On

12 Aug, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Canva, Linkedin, Hubspot, B2B, Mailchimp, Campaign Execution, Time Management

Industry

Marketing/Advertising/Sales

Description

ABOUT CROP DEFENDERS

At Crop Defenders, we partner with greenhouse growers across North America to build resilient, profitable, and sustainable pest management programs using biological control. Our team of biocontrol experts, technologists, and grower-focused innovators is redefining how pest management works—through precision scouting, locally produced beneficial insects, and high-impact technical support.
We are now expanding our marketing team to support aggressive growth plans and strengthen our position as a go-to biological control partner for large-scale, high-tech greenhouses
Employment Type: Full-Time
Circle: Revenue Generation
Reports To: Revenue Generation Lead (Holacratic structure – purpose-led accountability)
Compensation: Competitive base + performance incentives
Start Date: Immediate
.

MUST-HAVE QUALIFICATIONS

  • 3–5 years of experience in B2B or agtech marketing (growth-stage or startup preferred)
  • Proven results in campaign execution, content writing, or digital channel management
  • Demonstrated ability to write persuasively and structure marketing assets for conversion
  • Hands-on experience with marketing tools (HubSpot, Mailchimp, LinkedIn, Canva, etc.)
  • Excellent project ownership, time management, and self-prioritization skills
Responsibilities

ABOUT THE ROLE:

This is not a typical “marketing coordinator” job. You will own the purpose of designing and executing marketing initiatives that generate engagement, increase qualified leads, and support the mission of the Revenue Generation circle. You’ll be supported by content creators, designers, sales teammates, and technical advisors—and you’ll lead campaigns from ideation to conversion.
This role is ideal for a self-managing, high-agency marketing operator who wants to contribute to a high-growth company serving a meaningful purpose in agriculture.

ROLE PURPOSE

To design and execute multi-channel marketing strategies that increase awareness, build trust, and generate qualified leads for Crop Defenders’ biological control programs.

CORE RESPONSIBILITIESSTRATEGY & CAMPAIGN DESIGN

  • Develop and launch marketing campaigns tied to strategic offers (e.g., free trials, webinars, Biotalk events)
  • Create compelling outreach email templates (cold/warm) for sales sequences
  • Conduct research on greenhouse grower market segments, regional opportunities, and pest pain points
  • Plan pre-, during-, and post-event communication flows in sync with events team

WHAT MAKES THIS ROLE UNIQUE

  • Holacracy-powered: No bureaucracy or micromanagement. You’ll work in an autonomous, purpose-based role with clear accountabilities and the authority to execute.
  • Direct impact on revenue: Your work won’t get stuck in the content graveyard—you’ll see your campaigns convert into leads and deals.
  • Mission-driven team: Be part of a company making greenhouse produce more sustainable and resilient.
  • Creative freedom: You’ll have the space to experiment, test, and launch your own ideas while being fully supported by the team.
    Job Types: Full-time, Permanent
    Pay: $50,000.00-$70,000.00 per year

Benefits:

  • Dental care
  • Extended health care

Work Location: In perso

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