THE ROLE

We are seeking a Marketing Strategist to drive a combined demand generation and Account Based Marketing strategy that generates demand at scale while targeting high-value accounts with personalised campaigns. This role requires expertise in both demand generation and ABM to attract, engage, and convert prospects through multi-channel marketing initiatives. If you have experience in B2B marketing, lead nurturing, and working closely with sales teams to accelerate revenue growth, we would love to hear from you.

Key responsibilities:

• Advise and develop multi-channel demand generation campaigns, including content marketing, paid media, email marketing, webinars, and social media
• Design lead nurturing workflows and automation strategies to engage prospects throughout the buyer’s journey
• Devise optimisation strategies for website performance, landing pages, and calls-to-action to drive inbound lead conversion
• Measure campaign effectiveness using KPIs such as MQLs, SQLs, pipeline contribution, and ROI
• Develop and execute 1 to 1, 1 to few, and 1 to many ABM campaigns targeting high-value accounts
• Work closely with sales teams to identify target accounts, personalize messaging, and create tailored outreach strategies
• Leverage intent data, firmographics, and behavioural insights to refine account targeting and engagement tactics
• Advise on personalised content, landing pages, and email sequences for specific accounts and industry segments
• Track and report on ABM campaign performance, including account engagement, pipeline velocity, and revenue impact

TCS is a purpose-led transformation company, built on belief. We do not just help businesses to transform through technology. We support them in making a meaningful difference to the people and communities they serve - our clients include some of the biggest brands in the UK and worldwide. For you, it means more to make an impact that matters, through challenging projects which demand ambitious innovation and thought leadership.

• Join a High-Energy Team: Step into a vibrant culture where bold ideas drive rapid business growth and your contributions truly shine.
• Unleash Your Potential: Embrace unparalleled opportunities to advance your skills with cutting-edge tools, dynamic strategies, and real-world impact.
• Be Rewarded for Innovation: Thrive in an environment that not only challenges you but also offers competitive rewards and clear pathways for career success