JOB SUMMARY

We are seeking an email marketing specialist who will be responsible for building the strategy, analyzing & reporting on the results, and optimizing the strategy. You are the last line of communication between our team and our clients. You give the final go-ahead on copy, design and correspond with clients. You will work closely with a copywriter & a designer and, while you don’t need to ‘be’ a copywriter or designer, you need to be proficient with both & able to spot ‘great’ from ‘good’ from ‘bad’.

The ideal candidate…

• Loves working as a team.
• Is a self-starter.
• Can work under pressure.
• Has exceptional communication skills
• Is results/outcome driven.
• Has a ‘can-do’ attitude; “that’s not my job” isn’t in their vocabulary.

This role is NOT the right fit for you if you are…

• A ‘me first’ type of person.
• Not a self-starter.
• Not a ‘people person’
• Problem driven, not solution oriented. If you complain about problems/issues/bottlenecks, without proposing a solution, this is not for you.
• Looking for a typical 9-5. If you hate Mondays, this is not for you. We’re a mission-driven company who are all about changing the lives and businesses that we work with. If we have something that needs to get done, we’ll have all hands on deck. Sometimes you might have to work late but sometimes you’ll get the afternoon off, it’s not all work no play, but we’re here to help business grow!

QUALIFICATIONS

• Minimum of 2 years of experience in a similar role
• Minimum of 2 years of experience working with ecommerce brands
• Deep understanding of Klaviyo
• Experience copywriting of ecommerce brands
• Experience with adherence to brand standards
• Experience with design software like, Photoshop/Figma (nice to have)
• Approach each day with a sense of urgency and purpose
• Experience with project management softwares like Clickup
• Excellent attention-to-detail, organizational skills and ability to prioritize workload
• Excellent communication skills (written and verbal)

ABOUT US

At Escend Media, we help D2C brands implement retention strategies that increase profit and drive customer retention. We want to be the ‘who’ behind emails that people ask ‘dannngg, who designed that’.
We help 7 and 8 figure ecommerce businesses develop, optimize and scale their owned media marketing efforts. Whether they are just looking to start email marketing, they need to really refine what they are currently doing or they need someone to take email marketing off their shoulders, we’re here to help them so that they can focus on running the business.
Our clients are leaders in their industry and have built strong relationships with the customers they serve. Our job is to ensure that their brand image stays consistent online and offline and, more importantly, that their business is growing.

Our company culture practices:

• No one is bigger than the team.
• We don’t make excuses, we take responsibility.
• Innovate everywhere.
• Communicate. Communicate. Communicate. We have a culture of open communication.

Job Type: Full-time
Pay: $55,000.00-$90,000.00 per year

Benefits:

• Casual dress
• Company events
• Flexible schedule
• Paid time off
• Work from home

Application question(s):

• Where are you located? (city/province)

Experience:

• E-commerce (DTC): 2 years (required)
• Email Marketing (Klaviyo): 1 year (required)

Work Location: Remot

DUTIES

• Building and optimizing email flows
• Building and optimizing the email strategy for clients
• Schedule all campaigns and flows per the email calendar
• Analyze & report on performance on a weekly & monthly basis
• Help to establish a standard set of KPIs for clients
• Conduct A/B testing to improve KPIs
• Coordinate with graphic designers to get new email templates designed
• Review and provide feedback on all copy & designs prior to sending to a client
• Troubleshooting issues with Klaviyo
• Lead email segmentation, targeting and lead nurture strategies
• Strategize with clients to improve email marketing performance
• Ensure compliance with CAN-SPAM regulations and international data collection policies
• Monitor email deliverability, IP health and maintain data hygiene
• Correspond with clients to plan strategy

This role is NOT the right fit for you if you are…

• A ‘me first’ type of person.
• Not a self-starter.
• Not a ‘people person’
• Problem driven, not solution oriented. If you complain about problems/issues/bottlenecks, without proposing a solution, this is not for you.
• Looking for a typical 9-5. If you hate Mondays, this is not for you. We’re a mission-driven company who are all about changing the lives and businesses that we work with. If we have something that needs to get done, we’ll have all hands on deck. Sometimes you might have to work late but sometimes you’ll get the afternoon off, it’s not all work no play, but we’re here to help business grow