Working Title: Marketing Strategist - Student Affairs
State Role Title: Media Specialist III
Position Type: Full-time Staff (Classified)
Position Status: Full-Time
FLSA Status: Exempt: Not Eligible for Overtime
College/Division: Student Affairs Unit
Department: 300234 - Student Affairs Comm and Mktg
Pay Rate: Pay Range
Specify Range or Amount: $49,000 - $51,000
Is this a JMU only position? No
Is this a grant-funded position? No
Is this a Conflict of Interest designated position? No
Beginning Review Date: 07/18/2025

Social Media

• Content strategy for Vice President for Student Affairs (VPSA) social media
• Provide social media consultation and direction for unit-level accounts by implementing proven marketing techniques and strategic practices.
• Stay current with social media best practices and trends to assist in future planning.
• Coordinate content placement schedules and strategies by deploying teams of creative student employees to create deliverables, determining appropriate promotional channels and developing measurable goals.
• Analyze social media data and make recommendations.
• Conduct an annual audit of Student Affairs social media accounts.

Marketing and Communications

• Recommend effective marketing campaign strategies and deliverables for Student Affairs units.
• Apply fundamentals of marketing across all efforts to maintain brand consistency, appeal to target audience(s), and examine demographics to make informed marketing decisions.
• Analyze previous marketing campaigns and identify areas for improvement based on current best practices, target audience(s) and success of previous campaign.
• Develop weekly student email, Dukes Weekly, and other divisional communication using the university’s CRM system.

Supervision and Support

• Supervise a Graduate Assistant.
• Provide secondary supervision for VPSA social media student employee.
• Provide professional development relating to best practices in social media accessibility and trends.

Departmental Technology Support

• Serve in a web content manager role within the university content management system, Cascade, for SACM.
• Serve as technical administrator of SACM’s software systems.
• Represent department within the University-wide Technology Coordinators Committee.