You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You’ll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you’ll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

PREFERRED SKILLS

• Proficient HTML and CSS editing skills are preferred
• Experience in Adobe Experience Manager is preferred
• Client-centric mindset; Ability to prioritize Client’s needs
• Experience working with an agile team

• Drive end-to-end delivery (from ideation to execution) of marketing campaigns in channels such as email, web, mobile, call centre etc.
• Translate business asks into marketing strategies. Design Client engagement strategies to solve business problems or achieve business objectives. Socialize the strategies with stakeholders and Subject Matter Experts to solicit feedback.
• Develop clear, relevant marketing content by collaborating with Copywriters and Designers while ensuring adherence to Sun Life brand guidelines. Manage requests for approval working with Compliance / Legal.
• Develop & publish content using the Adobe Experience Manager (AEM) system, which requires knowledge of HTML and CSS.
• Work with Data leads and Data analysts to create impactful target segments for campaigns, understanding Client profiles and selecting relevant criteria.
• Implement A/B tests for learnings where applicable.
• Report on campaign results with a strong focus on insights and action plans.
• Work with Email Specialists to execute email campaigns through Adobe Campaign Manager.
• Build and manage strong relationships with our business partners and stakeholders
• Contribute to ideation / brainstorming to build innovative marketing solutions.