Marketing Strategy Analyst at Lumanity
Edinburgh EH6 6LX, , United Kingdom -
Full Time


Start Date

Immediate

Expiry Date

04 Dec, 25

Salary

0.0

Posted On

05 Sep, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Google Tag Manager, Digital Marketing, Communication Skills, Google Analytics, Microsoft Powerpoint, Google Slides, Presentations

Industry

Marketing/Advertising/Sales

Description

WHO ARE WE LOOKING FOR?

We are looking for someone who loves combing through data to find a brilliant piece of insight, who takes pride in insightful and well-crafted analysis, and someone who is excited to help out across a wide range of clients, sectors and projects.
You’re endlessly curious about human behaviour and culture. You’re eager to learn and develop; a self-starter who can take a project and run with it.

THE SKILLS AND EXPERIENCE YOU’LL NEED:

We’re looking for someone who loves data, who is curious about finding out the ‘why’ and who has a high attention to detail. You should have a keen interest in digital marketing, with the ability to spot trends and translate these into actionable insights.

Some of the key skills required to excel in this role:

  • You will have minimum of 1 year of experience working within a digital or media agency or an in-house team.
  • Experience with Google Analytics.
  • Experience with Google Tag Manager.
  • Strong written and verbal communication skills.
  • A problem-solving personality, with the desire to help your colleagues.
  • An ambitious, proactive self-starter, comfortable in a fast-paced environment.
  • Experience with Google Looker Studio.
  • Experience in using Microsoft PowerPoint and/or Google Slides to formulate presentations.
  • Some knowledge of social media management platforms such as Meta, TikTok & Google Ads.

Benefits:

Responsibilities

KEY RESPONSIBILITIES

  • Working closely with colleagues in strategy, paid media and client service to provide support in data gathering, analysis and reporting. This would include:
  • Regular (weekly and monthly) marketing performance reports
  • Social media reviews
  • Data visualisation and dashboarding
  • Audience analysis
  • Competitor analysis
  • Taking responsibility for client deliverable deadlines.
  • Maintaining a high level of data accuracy, consistency, and attention to detail in all client-facing deliverables.
  • Proactive reviews of website analytics, social media data, and client competitor websites to help shape recommendations.
  • Data analysis and presentation using a range of formats, including Google and/or Microsoft packages.
    Qualifications:

Some of the key skills required to excel in this role:

  • You will have minimum of 1 year of experience working within a digital or media agency or an in-house team.
  • Experience with Google Analytics.
  • Experience with Google Tag Manager.
  • Strong written and verbal communication skills.
  • A problem-solving personality, with the desire to help your colleagues.
  • An ambitious, proactive self-starter, comfortable in a fast-paced environment.
  • Experience with Google Looker Studio.
  • Experience in using Microsoft PowerPoint and/or Google Slides to formulate presentations.
  • Some knowledge of social media management platforms such as Meta, TikTok & Google Ads
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