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Marketing Strategy Director at Gathern

Riyadh, Riyadh Region, Saudi Arabia -

Full Time

Start Date

Immediate

Expiry Date

20 Dec, 25

Salary

0.0

Posted On

21 Sep, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Customer Understanding & Analysis, Campaign Management, Leadership & Decision-Making, Market Knowledge, Technical & Analytical Skills

Industry

Hospitality

Description

Role Objective To lead, plan, and execute effective marketing strategies based on a deep understanding of customer segments, aiming to drive growth and maximize return on marketing investment. Key Responsibilities Analyze the market and accurately identify target customer segments. Develop detailed customer personas based on data and purchasing behavior. Design and execute targeted marketing campaigns tailored to each segment. Lead the marketing team and ensure alignment with the company’s strategic goals. Monitor campaign performance, analyze results, and continuously optimize. Collaborate with other departments (Growth, Product, Operations, Finance) to deliver a cohesive customer experience. Years of Experience At least 10 years of hands-on experience in marketing, with at least 3 years in a leadership role. Experience in the Following Areas Customer segmentation and persona development Planning and managing multi-channel marketing campaigns (digital & offline) Performance marketing and ROI-focused campaign management Using tools such as Google Ads, Meta Ads Manager, CRM platforms, and marketing automation systems Industry experience (e.g., tech, e-commerce, hospitality, real estate) is a plus Key Skills Customer Understanding & Analysis Analyze demographic and behavioral customer data Build advanced segmentation strategies Design customer journey maps Campaign Management Plan and execute multi-channel marketing campaigns Run A/B tests and optimize performance Proficient in marketing platforms such as Google Ads, Meta Ads, and CRM tools Leadership & Decision-Making Ability to lead teams and inspire performance Strong decision-making based on data and insights Market Knowledge Familiarity with local and global market trends Agile in responding to competitive and economic changes Technical & Analytical Skills Strong Excel skills and ability to build basic financial models for campaigns

Responsibilities

Lead the planning and execution of marketing strategies to drive growth. Collaborate with various departments to ensure a cohesive customer experience.