Marketing Strategy Lead, Consumer Bank (Paid Media)-Vice President at JPMC Candidate Experience page

Columbus, Ohio, United States -

Full Time

Start Date

Immediate

Expiry Date

15 Mar, 26

Salary

0.0

Posted On

15 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Performance Marketing, Digital Marketing, Paid Media, Data Analysis, Strategic Planning, Budget Management, Collaboration, Creative Problem-Solving, Audience Targeting, Channel Planning, Forecasting, Reporting, Testing, Learning, Stakeholder Management, Presentation Skills

Industry

Financial Services

Description

The Consumer Bank Marketing Acquisition team is responsible for developing and leading integrated marketing campaigns designed to profitably acquire primary bank relationships and grow share of wallet for the Consumer Bank. As a Marketing Strategy Lead (Paid Media) on the Acquisition Marketing team, you will manage acquisition marketing programs designed to drive new-to-deposit household growth profitably through paid advertising campaigns. Job responsibilities: Craft well-structured strategic marketing plans using qualitative and quantitative data and producing measurable results Navigate a highly matrixed organization, influence partners, build consensus, and work across various functional departments to plan & execute audience targeting, channel plans, and creative Work with analytics to understand performance, test results, and profitability; utilize data and analytics to drive marketing decisions and optimize performance Identify new capabilities to improve program performance and support launch of new initiatives and programs; assess performance and issues proactively and recommend enhancements Act as a thought leader, presenting and discussing ideas with intent to persuade, educate, and enhance understanding across all levels of the organization Present strategy and performance updates to senior leadership and cross-functional stakeholders Lead reporting including forecasting, performance, and test results Required qualifications, capabilities an skills Has deep performance marketing experience in traditional direct response and digital marketing channels Is experienced manager of marketing budgets, forecasts, and expected returns Has ability to build a robust program roadmap and test-and-learn agenda through business case creation and project prioritization Skilled working in a highly matrixed organization and using data to influence stakeholders and partners Is a fantastic partner who leads through strong collaboration; recognized as a team player Is data-driven and analytical, while also being a creative problem-solver Is focused on how marketing drives quantifiable business results Is vigorous and thorough in their management of details; proven ability to take initiative Excels at managing multiple initiatives simultaneously within tight deadlines Excellent written and verbal presentation skills Highly proficient in Microsoft Excel and Power Point Preferred qualifications, capabilities and skills 7+ years of marketing experience, preferably with expertise in digital marketing and paid media Financial services industry experience a plus Loves testing, learning, and taking calculated risks Understands the big picture, considering impacts outside their given initiatives Comfortable with continuously changing priorities

Responsibilities

The Marketing Strategy Lead will manage acquisition marketing programs to drive new-to-deposit household growth through paid advertising campaigns. This role involves crafting strategic marketing plans, influencing partners, and presenting updates to senior leadership.