Marketing Strategy & Operations Manager (Bilingual English & Spanish) at Ashford Communities

Houston, Texas, United States -

Full Time

Start Date

Immediate

Expiry Date

06 May, 26

Salary

0.0

Posted On

05 Feb, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Execution, Operations Management, Project Management, Workflow Management, Prioritization, Team Coordination, Campaign Management, Digital Advertising, Performance Reporting, Cross-Functional Coordination, Vendor Management, Budget Support, Bilingual English and Spanish, Data Interpretation, Process Improvement, Accountability

Industry

Real Estate

Description

Description Title: Marketing Strategy & Operations Manager Department: Marketing Reporting To: SVP, Operations Position Status: Full-Time FLSA Status: Exempt (Salaried) Location: Houston, Texas Job Purpose The Ashford team is growing, and we are looking for our next Ashfordian! Ashford Communities is seeking a Marketing Strategy & Operations Manager to lead the execution, coordination, and operational effectiveness of the marketing function across our multifamily portfolio. This role is intentionally designed as a hands-on, execution-oriented leadership role, not a high-level brand or vision role. The Marketing Strategy & Operations Manager will be responsible for translating company priorities and leadership direction into clear marketing plans, campaigns, systems, and deliverables, while managing day-to-day marketing operations and global marketing resources. This individual will ensure that marketing work actually gets done—on time, on brand, and with measurable impact on occupancy, lead flow, and leasing performance. This position reports directly to the SVP of Operations, who is ultimately responsible for marketing strategy, priorities, and results. Role Intent This role is: • Execution-first, with structured and pragmatic strategic thinking • Focused on operational rigor, prioritization, and follow-through. • Responsible for making marketing initiatives real, not just conceptual Requirements Responsibilities and Duties Marketing Execution & Operations (Primary Focus) • Own the execution of marketing initiatives across the portfolio, ensuring alignment with company priorities set by executive leadership. • Translate high-level direction into clear scopes, timelines, owners, and deliverables. • Manage and prioritize the marketing project pipeline, ensuring focus on the highest-impact work. • Ensure marketing campaigns, programs, and assets are delivered on time and meet quality standards. • Function as the operational backbone of the marketing department, bringing structure, cadence, and accountability. Global Marketing Team Oversight • Manage and coordinate day-to-day work for global marketing resources (call center team, web development, graphic design, and marketing support roles). • Assign work, clarify expectations, and monitor throughput and quality. • Serve as the primary point of coordination between U.S.-based leadership and global team members. • Partner with IT / Operational Excellence leadership as responsibilities shift or evolve (including potential future transition of call center oversight). Campaign & Channel Management • Oversee execution of key marketing channels, including: • ILS platforms • Digital advertising • Website updates and performance • Social media scheduling and execution • Referral and reputation programs • Ensure campaigns are consistent, well-coordinated, and properly rolled out to the field. • Work closely with Sales Enablement & Field Marketing leadership to ensure marketing efforts support leasing realities. Reporting, Metrics & Insights • Own marketing dashboards, reporting, and performance tracking. • Monitor lead flow, conversion trends, campaign effectiveness, and operational KPIs. • Surface trends, issues, and opportunities to executive leadership. • Ensure marketing decisions are informed by data, not just activity. Cross-Functional Coordination • Partner closely with Operations, IT/R&D, Sales Enablement, and Property Leadership. • Serve as the marketing liaison for operational initiatives that require communication, rollout, or change management. • Ensure consistent messaging, execution standards, and expectations across the portfolio. Vendor & Tool Management • Support evaluation, implementation, and governance of marketing tools and vendors. • Ensure tools are used consistently and effectively. • Monitor vendor performance and value delivered. Budget Support • Support budget tracking and spend monitoring within guardrails set by executive leadership. • Ensure marketing dollars are tied to measurable outcomes. What Success Looks Like • Marketing initiatives move faster, with fewer bottlenecks and less confusion. • Leadership has clear visibility into what marketing is doing and why. • Properties receive consistent, usable marketing support. • Global marketing resources are well utilized and properly directed. • Marketing activity is clearly connected to leasing and occupancy outcomes. Required Qualifications • 3–5+ years of experience in marketing, operations, or a related execution-focused leadership role. • Proven ability to manage complex workflows and multiple initiatives simultaneously. • Strong organizational, prioritization, and project management skills. • Experience coordinating work across distributed or global teams. • Comfort operating in a fast-paced, evolving environment with imperfect information. • Strong written and verbal communication skills. • Data-literate with the ability to interpret dashboards and performance metrics. • Experience in multifamily, real estate, or service-based industries. • Exposure to digital marketing channels (ILS, SEO/SEM, paid media, websites). • Bilingual with the ability speak both English and Spanish. Preferred Qualifications • Experience working closely with operations or sales teams. • Familiarity with process improvement, operational excellence, or systems thinking. Working Style & Cultural Fit The ideal candidate is: • Pragmatic and execution-driven • Comfortable rolling up their sleeves • Able to balance structure with flexibility • Confident managing without overcomplicating • Focused on outcomes, not titles or optics • Extremely Organized Growth Path This role is designed to scale with the company. Over time, responsibilities may expand or specialize as portfolio growth, team maturity, and leadership structure evolve. Advancement will be based on impact, execution quality, and business results—not tenure alone. Our Core Values – T.E.A.C.H. Do the Ashford Core Values resonate with you and your work ethic? You may be our next Ashfordian. - T: Togetherness - E: Excellence - A: Accountability - C: Compassion - H: Health & Safety Total Rewards At Ashford Communities, we believe in recognizing and rewarding our exceptional team members. In addition to a competitive salary, we offer a generous benefits package that includes health insurance, plenty of coffee, snacks, and more. We even pay our employees for referrals if the referral is hired! - Medical – United Healthcare & MEC Plan - Dental - Vision - Life Insurance - Short-Term Disability - Supplemental Hospital & Accident Insurance - EAP Program for Employees & Family Members - Paid Holidays - PTO: Vacation & Sick Time - Learning & Career Development Programs - Leadership Development with Ashford University - Quarterly Community Give-Back Events So, if you're ready to join a company that embraces the work-hard, play-hard philosophy, where every day is an opportunity to provide an extraordinary experience for our residents, then Ashford Communities is the perfect place for you! Apply now, and let's create something amazing together. How to Apply Interested applicants should apply online and submit their resumes and cover letters detailing their relevant experience and why they are the best fit for this position on the Ashford Communities Careers Page – HERE. Ashford Communities is an Equal Employment Opportunity (EEO) Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Responsibilities

This role is responsible for leading the execution, coordination, and operational effectiveness of the marketing function across the multifamily portfolio, translating company priorities into clear marketing plans, campaigns, and deliverables. The manager will oversee day-to-day marketing operations, manage global marketing resources, and ensure marketing work is completed on time with measurable impact on leasing performance.