Marketing supervisor at Informa

Huangpu District, Shanghai, China -

Full Time

Start Date

Immediate

Expiry Date

22 Jan, 26

Salary

0.0

Posted On

24 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Event Planning, Content Writing, Audience Recruitment, Relationship Management, Speaker Coordination, Conference Management, Data Analysis, Marketing Strategy, Communication, Problem Solving, New Media Management, Copywriting, Optimization, Collaboration, B2B Exhibitions, Industry Events

Industry

Information Services

Description

Company Description Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business. We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. Job Description Event Planning and Content Operation: Plan and organize high-quality conference activities (such as procurement matchmaking meetings, keynote speeches, industry forums) based on the exhibition theme and buyer needs. Write and optimize the exhibition publicity content, including official website copy, press releases, new media posts, etc. Design attractive activity highlights to enhance the exhibition brand influence and participation. Audience Recruitment and Relationship Maintenance: Develop and implement an audience recruitment plan to attract high-quality buyers to participate in the exhibition through online and offline channels (email, new media, phone invitations). Maintain the core audience database and establish and strengthen long-term relationships with medium and large enterprises. Speaker Invitation and Conference Management: Screen and invite industry experts and corporate executives as speakers, and design a conference agenda that meets market demand. Maintain good communication with speakers, coordinate speech content and on-site arrangements, and ensure the smooth progress of the conference. Be responsible for the execution and management of the conference site, solve unexpected problems, and ensure the effectiveness of the activity. New Media and Marketing Channel Management: Develop and implement new media operation strategies to expand the exhibition exposure through platforms such as WeChat official accounts and LinkedIn. Analyze the effectiveness of various marketing channels and continuously optimize the promotion strategy to increase audience participation. Data Analysis and Reporting: Track key data indicators of audience recruitment and activity participation, and regularly report the effectiveness of marketing activities to the superior. Combine market feedback and data to propose improvement suggestions and enhance the exhibition audience satisfaction and market coverage. Qualifications Qualifications: Bachelor's degree or above, with priority given to those with a major in marketing, advertising, communication, or related fields. Over 5 years of experience in market promotion, event planning, or conference management, with priority given to those familiar with B2B exhibitions or industry events. Have the complete experience of independently being in charge of an event from planning to execution. Ability Requirements: Planning Ability: Able to independently complete the full process planning of conference activities, including topic design, speaker invitation, etc. Copywriting Ability: Possess excellent content writing and editing skills, and be able to accurately convey the value of the exhibition. Communication and Coordination Ability: Good at collaborating with all parties, including speakers, audience, and suppliers, and solving complex problems. Data-Driven: Have the ability to analyze data and optimize marketing strategies through data-driven approaches. Additional Information We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com. Our benefits include: Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks Broader impact: take up to four days per year to volunteer, with charity match funding available too Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves Time out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year A flexible range of personal benefits to choose from, plus company funded private medical cover A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares Strong wellbeing support through EAP assistance, mental health first aiders and more Recognition for great work, with global awards and kudos programmes As an international company, the chance to collaborate with teams around the world We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.

Responsibilities

The Marketing Supervisor will plan and organize high-quality conference activities and develop audience recruitment strategies to attract buyers. They will also manage speaker invitations and conference logistics while analyzing marketing data to optimize strategies.