Marketing Team Directors are expected to consistently perform at the advanced level (advanced is defined as modeling competencies with sophistication and flexibility while elevating others’ skills)

• Customer Understanding - I’m always learning about my customers, what they need, and the world they live in.
• Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.
• Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals.
• Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action.
• Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.
• Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way.
• Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.
• Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.
• Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement

ABOUT THIS MARKETING ROLE

The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g. Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.
This Marketing Team Director is integral to successfully delivering the Resipiratory Marketing Vision. This position will optimize brand profitability through specific marketing channels for targeted access customer segments / financial decision makers.

KEY JOB RESPONSIBILITIES

• Accountable for strategy through execution of a business segment (i.e. book of business) which may include a customer type, indication or product depending on the therapeutic area. Responsible for tracking business forecast goals and adjusting strategy as needed.
• Accountable for meeting long-term (3-5 year) and short-term (90-day) strategic goals for a line of business within the marketing organization with measurable impact on customer utilization and patient access
• Responsible for short and medium term capacity planning, enablement, project coaching and oversight of 3 or more marketers. The Marketing Team Director is responsible for management accountability for all aspects of Genentech’s people practices
• Reports to the Executive/Senior Marketing Director and is a member of the Executive/Senior Marketing Director’s Leadership team
• Lead initiatives that have broader organizational impact across the 1Marketing Function, impacting multiple therapeutic areas, and advancing progress towards our CMG outcomes
• Coaches and advises marketers on the responsibilities below.
• Collaborates with Executive/Senior Marketing Director and Respiratory marketing team to influence the overall objectives and long-range goals for the brand; makes decisions that have significant impact on these objectives and goals
• Analyzes and assesses customer insights including customer journeys, personas, and other data to extrapolate meaning and opportunities that drive the product’s value proposition and to inform the optimal integrated customer experience
• Leverages expertise to translate high-level brand strategy into the development and execution of Respiratory marketing campaigns
• Identifies and works regularly with both key internal network partners and external resources and aligns them to the marketing strategy, prioritized customer A B behavior shifts, and critical KPIs
• Designs and executes seamless, well-integrated marketing campaigns across multiple marketing platforms and channels to deliver omnichannel engagement for external customer types (e.g. patients, providers, organized customers)
• Prioritizes and creates non-personal (i.e. digital) messages and resources that are coordinated with and complements personal promotion content.
• Plays a leadership role with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics
• Accountable for high quality, compliant execution across all marketing platforms and customer types (e.g. patients, providers, organized customers)
• Partners with analytics, operations, and field teams to measure marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes
• Leads fit for purpose and flexibly deployed work teams across the CMG network based on their areas of expertise. May also lead a Community of Practice for their subject matter expertise
• Communicates effectively and professionally with customers, ensuring a positive experience that aligns with organizational values and priorities
• Leads, develops and inspires a thriving Marketing Team and fosters belonging within and across teams.
• Works autonomously to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities
• Lead Biosimilar Strategy for Respiratory to maximize long-term profitability for the brand
  Demonstrates Advanced Proficiency within the following Key Competencies

Marketing Team Directors are expected to consistently perform at the advanced level (advanced is defined as modeling competencies with sophistication and flexibility while elevating others’ skills)

• Customer Understanding - I’m always learning about my customers, what they need, and the world they live in.
• Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.
• Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals.
• Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action.
• Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.
• Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way.
• Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.
• Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.
• Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.