Marketing Team Lead - E-Mobility (m/f/d) at KOSTAL Group

Dortmund, North Rhine-Westphalia, Germany -

Full Time

Start Date

Immediate

Expiry Date

10 Feb, 26

Salary

0.0

Posted On

12 Nov, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B SaaS Marketing, Go-To-Market Strategy, Growth Marketing, Demand Generation, Product Marketing, Partner Marketing, Metrics Analysis, Team Management, Stakeholder Management, Market Research, Campaign Management, Sales Enablement, Cross-Functional Collaboration, Budget Management, Communication Skills, Mentoring

Industry

Motor Vehicle Manufacturing

Description

Company Description We develop electric vehicle (EV) charging management software for operators that want to automate charging access, billing and payments for their charging networks and business fleets. With more than 60,000 charge points under our management and 99.9% network uptime, vaylens is trusted by Schneider Electric, Westenergie and other leading operators in DACH, France and the UK. Part of the KOSTAL Group, our team of 90+ employees works from our headquarters in Dortmund, Germany, or remotely across Europe. Job Description Who we’re looking for Our Marketing Team Lead will own the complete marketing function at vaylens, overseeing growth and demand generation, as well as product and partner marketing. You will be the linchpin connecting product, sales, customer success, and partnerships — defining how vaylens is seen, how leads are generated, and how we win in our target markets. This role is perfect for someone strategic and execution-oriented; you’ll set vision and lead the team, but you’ll also roll up your sleeves and own critical initiatives when needed. Responsibilities for this role are up to you to define and (re)prioritise, such as: Growth and demand generation Build and manage multi-channel acquisition strategies, full-funnel campaigns, and lead nurturing Maintain clarity and focus for your team, stakeholders, and the management team through prioritisation, planning, reporting, and striking an effective balance between long-term growth investments vs. short-term wins Lead competitive analysis and market research to shape direction, positioning, differentiation Refine marketing operations, attribution models and performance dashboards Sales, product, and partner enablement Plan and manage tradeshows, owned events, and related campaigns and logistics across our three key regions Oversee feature launches and the development of positioning, messaging, customer stories, and other collateral Develop GTM launches and co-marketing programs (i.e. joint PR, webinars, tradeshows, etc.) with key partners Gather and leverage market insights, customer feedback, and usage data to refine campaigns and provide employees and partners with training and frameworks Team management Mentor and grow a high-performing marketing team Manage sales and marketing budgets, forecast ROI and optimise spend Integrate and oversee marketing tools and automation Report key metrics and present business impact to executive leadership Foster cross-functional collaboration with sales, product- and partner management, and customer success Qualifications You have 8+ years in B2B SaaS marketing (with 3+ years in leadership) with deep experience in go-to-market strategy, growth marketing, demand generation, product marketing, and/or partner marketing You have a track record of driving measurable revenue growth from marketing campaigns You’re obsessed with metrics that matter, but know when to trust intuition and storytelling You prioritise ruthlessly and move fast but not at the expense of your teammates You guide your team with trust and empathy and create an environment where everyone feels heard, respected and enabled to do their best work You’re comfortable operating in ambiguity, scaling processes across growth stages You have excellent communication and stakeholder management skills Additional Information A purpose-driven company driving Europe’s transition toward electric mobility Passionate colleagues with a hands-on mentality A safe and future-oriented workplace as part of the Kostal group Flexible working hours and location Great opportunities for career growth Extras like gym or yoga class memberships, etc

Responsibilities

The Marketing Team Lead will oversee the complete marketing function, focusing on growth, demand generation, and product marketing. This role involves connecting various teams and defining the company's market presence and lead generation strategies.